My heart is with the entrepreneurs and small business owners who are eager to do well online but don’t quite understand how blogging fits into this mix.
Why do they even need a blog is a question I’m asked often.
They have NO idea what to say, how do they find the time and they sure don’t have the first clue about creating high quality content.
I totally understand where they’re coming from which is why I enjoy helping them so much.
Blogging is SO powerful and I believe a necessity if you have a website or an online business. That’s why I’m going to take the time to share with you 10 reasons why your business should be blogging.
#1 – Your Brand Becomes More Human
Your prospects are people right! So when you’re able to reach out and help them on a more personal level then they’ll look at you and/or your brand as being more human. That’s only going to benefit you in the long run.
Most business sites and blogs are stuffy, impersonal and almost robotic. A blog can give your company a voice, it can help your prospects solve their problems and give them a place to be heard. You can even share what you and your employees are up to so that they’ll see you as someone they can possibly relate to. This builds trust as well as your brands likability.
#2 – Builds Authority
What better way to help establish you or your brand as an expert in your field. You obviously know a LOT about your industry or niche right! I mean that’s why you’ve built a business around that so when you share information that will help your prospects then this builds up that trust factor. They’ll start to look at you as their “go to” person for that type of information.
When they’re ready to buy they think of you first because you’ve been there to help them. You’re that reliable source of information they can count on.
#3 – Creates Two-Way Conversations
When you write about a subject that your prospects are searching for and you give them the opportunity to comment on that then you’re opening the doors for two-way conversations.
In your posts ask your prospects to respond, to share their thoughts on that topic. This encourages interaction where even more questions can be asked and answered. You can easily find out what areas you can improve upon by just asking them all while helping them with their needs. This can builds up much more trust between you and your prospects.
Always though and I mean always respond to all comments because their feedback can be so crucial to helping you learn how you might be able to improve upon what you’re already doing.
#4 – Increases Search Engine Traffic
The search engines love new, fresh high quality content. The more content you add the more pages will get indexed in the search engines. This can help increase traffic to your blog through organic searches. Who doesn’t love that right!
The more blog posts you have the more chances you have to be found and help you rank for various keywords.
People are searching for specific information today and are writing entire sentences to help them find their answers. The more content you add, the more questions you answer the more you’ll be found. That’s the beauty of this.
#5 – Helps Build Inbound Links
Search engine optimization, better known as SEO, is something that cannot be ignored. When this is done naturally it’s the most powerful advantage you have. How does that work exactly?
When you share high quality content that shows you as an authority in your niche/industry, you will eventually become a resource that others look to. Over time other authors, bloggers, contributors, etc. will start to reference your content in their posts because you’re that good of a resource. These links are very important and what are called high quality inbound links.
Want to know one of the best parts to all of this? You’ll start to get referral traffic back to your site which can lead to more prospects, more opt-ins and new customers.
#6 – Increases leads
As you’re found more in the search engines and referral traffic starts to show up on your blog this can bring in more leads.
The more high quality content you share the more pages you’ll have. The more pages you have the more leads you’ll acquire.
According to Hubspot, “businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages”.
So the more you blog the more leads you can generate which means more opt-ins to your list and possibly more customers.
#7 – Improves Conversion Rates
Consistency is the real key here. Businesses who blog need to continue generating content on a regular basis. This will benefit you in the long run but those that do NOT blog regularly are only hurting their business.
When you’re consistent with sharing content this show that your business is not only alive and well but being maintained and people can count on coming to your site for their needs. They’ll know you’ll respond to them and be there to respond to their questions.
This can increase your conversion rates and once again, Hubspot reported that “marketers who have prioritized blogging are 13x more likely to enjoy positive ROI”.
#8 – Social Media
We all know that if you have a blog and/or business that you need to be on social media. That’s where so much high quality information is shared and another fabulous way to generate leads.
Sharing other people’s content is huge, it shows that it’s not all about you but it’s about helping your prospects with answers to their questions. This is a very important part of building your brand but the good part is that this means other people will also be sharing your content as well.
Let’s face it, when you’re on social media you’re there for a specific reason. I have a feeling that when you’re searching for an answer to something you’re in the process of doing your research am I right? If you find the answer by reading someone’s headline you’re not eager to head back to just a website are you!
The best information can only be shared in blog posts. Our goals should be to get them back to our sites.
#9 – Creates Free PR
When you blog for your business and build up that authority status, people start coming out of the woodwork. Next thing you know you’re being mentioned in posts and articles, they’re linking back to your blog, you’re being included in roundups and this can even lead to being interviewed by industry experts.
The way I look at this is it’s just great free press!
#10 – Builds Important Connections
I left one of my favorites for last of course, the connections you can build along the way.
Being online and having a blog means you’re always dealing with people. Talk to anyone who is successful or where you might want to be someday and they’ll tell you the exact same thing. They were NOT able to do this alone.
Doors can be opened for you, partnerships can be formed, new business ventures can be created all from just getting in front of the right people and making the right connections.
Have one authority figure or expert mention you, your blog, your business, your product or service and imagine the things that can happen. They certainly will never happen if you’re not out there being seen, you’re not helping your prospects and you’re not interacting with people.
If you want to be successful and you want to do this online then you need to be blogging.
Does Your Business Have a Blog?
Blogging helps you stand out from the rest.
It’s hard to compete with large corporations but where blogging can come in is that it helps you share your own voice. Something that large corporations have a difficult time doing.
We’re all unique individuals, I say this all the time. It’s about people connecting with people so help your prospects by solving their problems and that will build up trust. Trust can ultimately lead to more sales and even more referrals.
Does your business have a blog?
Have I left off another benefit you see that needs to be added to this list?
Please be sure to share that with me of course in the comment section below. There could be many more that I haven’t even considered.