Who hasn’t heard the term SEO? It stands for “Search Engine Optimization” for those who aren’t quite sure. It’s really important for anyone who wants to improve their search engine rankings.
It’s extremely important to analyze your site’s SEO so you can understand where you might be going wrong so that you will know which areas need improving. Luckily for us, there are so many different tools available today that can help us with this.
I have been using a few really cool tools for quite some time but have been introduced to even more SEO tools that are completely free that work wonders. Then we have those that you really need to invest in but at least they offer a 30 day free trial so you can use them to see if they are worth the investment for what you need. This comes in really handy for those that are on a strict budget.
I thought I would share with you just a few of the tools I’ve come across that I have found pretty beneficial in helping me learn more about SEO.
1. SEO Book Tools
I love SEO Book. This site has some of the coolest tools that can help you with your SEO research that are free like the SEO toolbar or if you prefer, you can use the FireFox addon. Then they also have the Rank Checker which is another FireFox tool. This lets you check multiple keyword positions for multiple domains and then you have the option of exporting this data to a spreadsheet.
2. SEO Quake
This is another fantastic SEO addon for Firefox. It instantly lets you see a collection of SEO data about any web page you are on. This includes page rank, inbound links, “whois” information and so much more.
3. Free XML Sitemap Creator
This helps you create a sitemap that can be submitted to Google, Yahoo and Bing. The free version will do the trick. If you have a WordPress blog, then there is a plug-in called Google XML Sitemaps that is a must have.
4. SEO Browser
This is a really cool tool for helping you understand how a search engine sees your site. I learned not too long ago that the search engines can’t read text that is embedded in flash nor can they read images unless they are assigned ALT tags. That’s why it crucial that you name your images the same thing as the title of your post. Another trick I learned recently.
Now if the search engines can’t read your content then they can’t index it or really understand what your site is about. This is a really great tool that will help you understand exactly what a search engine spider can or can’t see on your site.
5. Website Grader
What this free tool will do is after you enter the URL of your site, it will come back with all sorts of useful “on page” SEO data about your site. An added bonus is if you sign up for Hubspot’s list, they will send you some high quality free eBooks on a variety of internet marketing subjects.
6. Xenu’s Link Sleuth
Now if you are concerned that you may have broken links on your site, this is a pretty useful application. I don’t really use it much but it does come in handy at times. The downfall is that it’s only for Windows.
7. Keyword Density Analyzer
This is a really cool tool that will instantly analyze the keyword density of any of your web pages. It will also organize your results in list and “cloud” form.
8. Meta Fever Free SEO Report
Want to find out your on page SEO results quickly? All you do is type in your URL and it will give you a detailed analysis of those results. It’s really really cool!
9. Cute Rank
This is another keyword rank checker tool that’s designed to batch automatically, check keyword positions and track keyword ranking performance on multiple search engines including Google, Yahoo, Bing (MSN), Ask and AOL. It also allows you to keep your SEO notes and see how your keyword position improves with your SEO effort. You can also generate keyword position reports in multiple formats.
Few PAaid Sites
Now the last 2 tools are not free, but they both come with a free trial so you can really give your SEO efforts a big boost even during the free trial period.
10. Market Samurai
I can’t say enough about this tool. If you are serious about growing your business and want to not only do keyword analysis but check to see if you even have a chance of ranking for the keywords you want to go after and make money, this tool gives you everything. You can read much more about it on their site.
11. Seo Moz
Now this one is a monthly membership but it gives you so much information. Not only can it help you with learning SEO, it will also give you detailed SEO data that is updated weekly about your site(s). The software will crawl your site weekly, report back on any issues you have, give you a detailed backlink analysis of both your site and those of your competitors, integrate with Google Analytics to give even more detailed data and much much more.
Okay, so those are just a few that I’m aware of so far and as I run across more that I think you may find interesting or helpful I’ll be sure to share.
Now be sure and let me know if I’ve left any off that I’m not aware of yet because I’m sure you all have some that you are using that you have found to really be very beneficial with your SEO education.