Perhaps right now isn’t exactly the best time in history for a start-up. The global economy is shaky and its prospect for recovery aren’t exactly stellar. However, how does this change the notion that opening a new business is a task both daunting and exciting? Well, in a nutshell… it doesn’t. Start-ups have always been daunting and exciting to handle, and this applies now as much as ever. Consequently, if you’re thinking of starting a brand new business, all you need is a few targeted, well-meaning pieces of advice, to know exactly what to do, how to do it and how to prepare hoping for the best and expecting for the worst. If that sounds a bit too grim and risky for your liking, worry not. The following three pieces of advice come from entrepreneurs who have been through exactly what you’re experiencing right now: some uncertainty, a degree of panic, but also lots of excitement at owning their own business venture. So read on, to know how and where to get started.
Talk about Your Concept
One of the biggest and most frequently made mistakes that people with a start-up concept make is to keep their prized idea a secret. This move is often motivated by the highly irrational notion that someone is going to steal that idea from them, turn it into a reality and start that money-making machine that was supposed to be their concept themselves. That is as wrong as wrong can possibly be. The one question that you are going to get asked very often, as you go around seeking feedback on your start-up idea is ‘why are you the best person to turn this idea into reality?’ The focus will be all on you, not the idea itself, so get ready to pitch the idea to as many smart people as you can find.
Somewhat tied in to the above pointer is the fact that you ought to be asking as many questions as possible about your field of business or industry of choice. Think about it—there is a lot you don’t know about that particular field or industry, no matter how much networking you’ve been putting in, or how many business mag articles you’ve been reading. Another strategy to employ here is to go online, and seek professional advice. They provide expertise from experienced board members, all of whom have a long-standing track record with start-ups.
Make Sure They Know You
Who are they? The people you will want to do business with, of course! Now, you may be somewhat informed on the industry. You may have a basic idea about who makes and breaks the game in your field of choice. That is all well and good, but you need them to know who you are, too. After all, how else will they want to do business with you? One way to putting your name out there is to attend as many professional networking events as possible. Yet another is blogging, Tweeting and adding people to your Facebook and LinkedIn social networks.