The idea of the graphic design contest has been around for a few years now. Over that time, the new spin on the graphic design process has shown promise, with crowdsourcing websites popping up all over the place. These contests give customers access to dozens, if not hundreds of talented graphic designers, to design logos, print ads, merchandise, or even website designs. There are a number of distinct benefits of the crowdsourcing graphic design model, here are four of them:
A traditional graphic design process can take weeks to get the desired outcome. Meetings, first drafts, more meetings, revisions, rinse and repeat, right? Well with a graphic design contest, your ideas begin coming to life almost immediately. Simple revisions can be handled by communicating directly with the designer, and uninteresting designs can be scrapped completely. When a crowd of people begin coordinating with you, the process becomes expedited.
More Cost Effective
The traditional model for custom graphic design work is expensive. Time is valuable, so every meeting is logged, creativity time is billed, and each revision is costly. With an online, graphic design contest model, a talented graphic designer can read a description of the project and begin creating. A few simple revisions here and there, and the customer is left with a great design and the graphic designer gets paid for their time.
Typical graphic design projects are limited by the amount of creative minds dedicated to a project. Contracting with a graphic design or web design firm will limit the amount of choices you will see for your project. With the crowdsourcing model, it is not out of the ordinary to have dozens, of graphic designers competing for your business.
Piggybacking on the “More Options” benefit, the design contest model can tap designers from around the world to compete for your business. Each one of the talented individuals competing has a unique perspective on your project, which will lead to more variety within the proposed designs.
As more and more businesses and organizations utilize these crowdsourcing services, I’d expect to see a shift in the traditional model to accommodate a higher level of service. Whether or not they’ll be able to compete in a traditional sense is yet to be seen. Have you used a design contest website for any projects? If so, what are your experiences?