Writing a blog or article is no easy job. You have to strain every single nerve to draw out the best words and phrases to appeal to your readers. While every writer is unique in delivering the same thought, the readership of content depends on how good you are in expressing yourself.
With millions of blogs on the internet, there are only few key things that determine the number of readers liking it. While you are writing on a certain topic it is not merely creative writing that is enough, you have to take care of several other aspects if you want to have a broader audience. Here is a list of few essential things that help in creating a compelling content.
Be a shrewd observer
The most essential thing for any writer (apart from knowing how to write) is to be a keen observer of things. It helps you in many ways. For instance, it helps in generating new ideas which are of your own. Observation helps you in finding out what appeals to people most. If you are able to incorporate these findings in your blog, it certainly is going to attract more people. For example, with Olympic fewer sweeping people by their feet if you choose to write something relating Olympics you definitely are going to be heard.
Make a unique identity
Your content should be your finger prints. With constant reading people tend to adopt the writing style of other writers. If you want to make your presence felt in the large writer community you need to adopt your own special writing style so that anybody could say that this must be written by you.
Give them something new
Uniqueness is the highway to a wider audience. Nobody is going to read another article on the same regular subject except only if you are the best writer in the world. Or if you have to write on the same common topic you should try to present a new view, a new angle to your readers. You can make the same content interesting by adding some bizarre facts about the same thing. For instance, you can write that the human genome is so large that it would take 200 telephone directories of the New York City each of which has 1,000 pages. It would definitely appeal to the reader and is a much better alternative of ‘human is genome is very large’.
Think like your reader
When you are writing something for a reader group it is essential to feel the pulse of your reader. What the want, what they do not and what is going to amaze them. After writing every few sentences, switch into the reader’s role and bring appropriate changes to make it a worthy read. Once you have done writing it, proofread it like the toughest critic that you can be. People do not like errors in content and can tarnish the image of writer as well as the company he is representing. That is why any good content writing agency uses best of editors to make sure that there are no errors.
Keep things simple, do not complicate
Except a limited number of readers most people would not like the complex terminologies that you use in your write up. However if you have to add some generic terms in your write up make sure that you provide your readers with suitable explanation of complex terms. Readers come to you for simplifying things for them and they already have other complex things to take care of. So make sure to offer them a light and effortless read.
Everybody can write, what makes you different is the choice of words and your ability to feel the pulse of your readers.