The truth is that she really truly wanted to succeed.
This has been her dream, her desire.
She’d bought the courses, devoured the trainings, signed up with a great hosting service, created her blog, purchased a great theme, put up a cool freebie for her subscribers, wrote a month’s worth of pretty awesome content, signed up with all the popular social media platforms and was promoting the heck out of her posts.
No one came…
You could hear crickets and as time went by they became more and more annoying.
What had she done wrong!
She was an up and coming entrepreneur after all who was eager to make her way online.
She’d followed all the steps to start her blogging journey so she could build a business and support herself all while working from home. She was basking in the thought of being her own boss.
How many of you have heard this same story from others who claimed to have followed this very same path?
Month after month eventually ends up being year after year.
What happened to the internet lifestyle dream? Why wasn’t this happening for her?
What Could Possibly Go Wrong
Eventually a few people found her content and even commented and shared some of her posts. It was pretty cool after all knowing that they enjoyed what she wrote but her list wasn’t growing very fast and she certainly wasn’t making any money.
She kept buying courses trying to find the right information that would help her finally understand what she was missing because she obviously wasn’t doing something right.
This used to be me, I can sympathize with her can you?
It’s NO fun putting so much hard work and consistent action steps into something and then see very little to no results.
It doesn’t have to be that way, you can knock those darn walls down and find that future you’re been searching for.
So what was she doing wrong?
Ah, I’m so very glad you asked.
1. Message Isn’t Clear
What do I mean by your message isn’t clear?
Ever heard of the elevator pitch?
That’s when someone asks you what you do and you only have 30 seconds to explain it in a way that they’ll clearly understand!
You basically need to do the same thing for your site but the difference is that you don’t have 30 seconds.
You have about 5 to 10 before you’ll lose someone because they have no idea what you do or how you can help them.
Just this year there was a study done called the “B2B Web Usability Report”. It was published by Huff Industrial Marketing, KoMarketing, & BuyerZone and what they did was they surveyed Presidents and CEOs, COO/CFO/CTO/CMOs, Managers/Executives, Directors and VPs, Analysts and Specialists, and Consultants.
That’s a heck of a lot of big wigs now.
Want to know what they discovered?
46% of respondents said they were annoyed and left a website because of a lack of messaging.
That’s a pretty large number wouldn’t you say?
Let me ask you this.
How many blogs have you visited for the first time and had it not been for you following a link back to their post you had no clue what it is that they did?
Was the post message clear enough or were you just supporting a fellow blogger?
2. Site Is Confusing
When you make it difficult for us to find or even share your information then don’t be surprised when people don’t stick around.
I recently learned that if a site doesn’t have a home page tab then in order to get back to the home page you can click on the header.
Did you know that?
I’ve been online for over eight years now and I didn’t even know that!
Want to know how I’ve been getting back to the home page?
I’ve been hitting the back button of course which we all know can hurt your site with Google because they’re calculating bounce rate instead of us idiots just not having a clue how the heck to get around your darn site.
Make it easy on us guys… This isn’t rock science ya know.
There are people, even myself, who need our directions to be clear and easy for us to find stuff on your site.
We like the clean and simple look with navigation tabs showing us where we can go next or just making it easy for us to find. And be sure to have your social sharing buttons in place too because if you don’t have all of that set up properly then your content isn’t going to be shared.
Is that what you really want?
3. Too Many Hands In Too Many Fires
So you have a lot of interests.
That’s great, that’s actually pretty awesome and I’m happy for you.
Don’t try to write about everything under the sun on your blog though, talk about confusing.
You have pets that you love but you’re also into health and personal development means so much to you plus you want to show everyone how to blog as well.
Can you see how confusing this can be?
Unless you’re just super duper organized and you have all of these completely different niches set up in totally different categories and you’re able to drive a ton of traffic to each area and sell a bunch of products and/or services I wouldn’t go that route.
Remember the clear message I was talking about? Can you imagine if someone visited your home page but you gave them way too much information to chose from?
Most people will pull their hair out and run instead of taking their sweet precious time to dive into your site and look around until they finally find something that interests them.
If you’re just starting out my suggestion would be to start with one niche at a time. Once you start building up some traffic then if you want to add another major category for an entirely different niche then go for it.
It takes a lot of work to write your content and promote it. When you have more than one niche that needs the same amount of attention you’re just spreading yourself very thin.
The frustration starts to sink in because you’re not able to get those visitors to your site so just take it slowly. I’m sure there is something you’re extremely passionate about that you can start off with first.
4. Catering To The Masses
How many of you still love to watch commercials?
Unless I’m at my Mom’s for dinner and we’re watching Wheel of Fortune, which happens to be her favorite show, I don’t watch commercials. They are pretty bad and none of them are selling to me.
That’s what everyone else is doing with their content.
They’re trying to reach everyone instead of the people they want to help.
Let me ask you another question while we’re on this subject.
As Dr. Phil always says, “how’s that working for ya”?
Yep, I would think not so hot right!
People look at my post and they see all these comments and all the social shares and they instantly think I’m successful right?
Well I used to write to the masses and I did honestly want to help everyone but guess what!
Not everyone was my target audience so although I got a lot of comments, and thank you for those by the way, they were not people who would end up being my customer.
Is that a smart way to build a business?
Hell no which is why I switched gears earlier this year and why you should too if you are still going down that very same path.
5. Help One Person At A Time
So we know we shouldn’t talk to the masses when we’re writing our content but you also shouldn’t talk to more than one person either.
Yep, what you need to focus on is helping one person at a time who has a specific problem and you have that one solution for them.
Hopefully I’ve pointed that out here in this post with my example of this new entrepreneur who started her dream of coming online only to run into these kinds of issues.
Is Your Blog Progressing
All five of these reasons I’ve shared with you could honestly go under your message not being clear but they’re all steps that need to individually be discussed because most people misunderstand what the word message really means.
Surely you’ve read some of the statistics I’ve shared in recent posts right? Well just in case let me be sure to share them with you again just so this will hit home with you just HOW important what I’m sharing here really is to your overall success.
- Blogs have been rated as the 5th most trusted source for accurate online information. Source: Hubspot
- 46% of users read reviews and blogs before purchasing online. Source: Selz
- Small businesses with blogs generate 126% more leads. Source: Social4Retail
- 81% of US consumers trust advice and information from blogs. Source: Social4Retail
- 61% of US consumers have made a purchase based on a blog post. Source: Social4Retail
- 57% of companies with a blog have acquired a customer from their blog. Source: Social4Retail
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. Source: Hubspot
- Companies who blog receive 97% more links to their website. Source: Hubspot
Those statistics are based on blogs who have a clear message and are succeeding because of how they’re able to help their target audience.
Is your blog progressing?
Are you getting your desired results?
If your answer is no then it’s time to get serious and let’s get you going down the right path so that you can start reaping the rewards that come from having a successful business!