As a small business owner, social media often slips by the wayside. You likely have dozens of projects to attend to and setting up and managing a company Facebook page or Twitter account feels like an unnecessary timewaster.
But that attitude is close-minded and can lose you customers and hinder growth.
When used effectively, Facebook can be a successful marketing tool for business. You can grow your customer-base, gain valuable product feedback, and boost sales.
Read on for five simple but useful Facebook strategies that you can implement to complement your business model.
1. Ask Lots of Questions
Use Facebook as a forum to gain valuable insight from customers. Short of sending out surveys, it can be difficult to know what clients like and dislike. Review sites like Yelp offer customers the chance to voice their opinions about a business, but these reviews tend to be overwhelming negative or positive and not particularly constructive for the business. By asking followers brand-specific questions through the company’s Facebook page, a company’s most loyal customers get the chance to provide some feedback in a casual, open environment. Beyond the act of asking questions for the sake of improving your services, you can grow your customer base by asking simple questions that invite responses and increase page engagement. The more people interact with the page, the more your audience can expand, and the more real-life consumers you can gain.
2. Take Advantage of the Popularity of Pictures
Pictures are more likely to garner attention on a company’s Facebook page. Images are more likely to be shared and liked and they typically appear on friends’ newsfeeds more often than links or basic text. Take advantage of free image editing options (like picmonkey or skitch) to crop, brighten, or add text to pictures before posting on Facebook.
3. Advertise Special Deals to Facebook Friends Only
Offering a deal that is visible to anyone checking out the company FB page is one thing, but if the promotion is exclusive to those who “like” the company’s profile, you can expand the fan base of the business and exponentially increase real-life customers. Facebook ad campaigns are simple to set up and just require a clear set of rules and guidelines. Make sure the description of the deal includes any fine print to avoid confusion or pushback from customers and be prepared to see an uptick in sales.
4. Use Promoted Status Updates – A Cheap Advertising Option
Use Facebook as a marketing platform for other company media outlets. Have a blog but not a lot of readers? Create a catchy status update on Facebook and include a link to the latest blog post. Choose to promote a status if you want to encourage engagement and send the post to the top of friends’ newsfeeds. For less than $10, you can enhance brand visibility, increase page likes, and boost your blog’s viewership. The difference in exposure between a regular post and a promoted post can amount to an 80% increase in visibility. That’s huge!
5. Create an Attractive Cover Photo
Think of Facebook as free publicity. As you grow your community and increase the number of followers, your site will benefit from increased exposure and higher page ranks on the web. So, make sure the company’s profile and cover picture are relevant and visually appealing. It’s usually a good idea to include the logo front and center – and any taglines or mottos should be included too. Try photo editing site picmonkey to create a collage in the exact dimensions of the Facebook cover photo. You can include any images that are pertinent to the mission of the business and use the different design options to edit and adjust the image to perfection.
Facebook is not going to dramatically boost a company’s image overnight, however, it is crucial for companies to set-up and manage a Facebook page if they want to seem like a credible business. In today’s fast paced work environment, a well maintained Facebook page that promotes engagement with the customer could be the thing that sets your business apart from competitors.
Don’t let frustration with social media prevent you from reaping the benefits of a company Facebook page. It’s truly an integral part of a successful marketing strategy.