Black Friday was originally the most popular shopping day of the year. It traditionally falls the day after Thanksgiving and marks the first day of the Christmas shopping season.
Cyber Monday is more of an e-commerce term and it falls on the Monday proceeding Black Friday. The internet has become much more popular in recent years and offers cheaper items and deals when compared to high street retail outlets.
It is important that online retailers are ready for increased sales. Black Friday and Cyber Monday are both as important as each other and your online site should be prepared for both.
Here we have provided 5 tips that online retailers should consider in the lead up to Black Friday and Cyber Monday.
Look at sales from last year
Any online retailer should begin their preparation for this year’s online shopping season by looking back at their sales history. This involves looking at last year’s sales on Black Friday and Cyber Monday.
From looking at sales history, an online retailer can gather a lot of information and establish the most popular items being sold and the point when sales were at their highest. Are there any days which have seen particularly high sales, or any periods during the days which see higher sales?
Every online retailer is going to be in competition with each other and therefore your store needs to offer something that makes it different from the rest. This could be anything from offering customers free shipping on all returns to guaranteed arrival before Christmas. Some stores offer extended return times, which is very appealing to customers who can’t quite make their mind up about an item.
Expand keyphrase list and consider Google advertising
Potential customers will log onto their computers, pull up the internet and more than likely type in a phrase along the lines of “cheap Christmas deals” or “Cyber Monday sales” Your business can capitalise on this by second-guessing popular keywords that customers may use. Perfect your search engine optimisation skills and just watch the sales increase.
Every successful online retailer will have signed up to most paid advertising platforms. Google shopping is becoming more popular as a form of online advertising. Correct product listings are essential, and make sure that the descriptions of your products are filled with popular keywords.
Social media platforms and mobile shopping
Facebook and Twitter are amongst the most popular social media networking sites and offer a platform from which you can advertise products. There are many other social media websites popularising the internet and it cannot hurt to be alternative.
Taking advantage of many different platforms allows you to reach a wider audience and potentially create more sales.
Why not get a Google plus account? It is already being deemed the ultimate search engine and allows users to create their own content to feature alongside their website.
For example, when somebody searches for your website, Google plus content will automatically appear next to your webpage. Pinterest is a fast growing social media website. It is free and very user friendly.
It is a great way to advertise your products and you can pin product images from your website in your Pinterest account. Hash-tagging an image allows it to be searched for much more easily, so don’t forget to do so. Mobile phone shopping sales are predicted to increase even more this year so make sure that your website is easily accessible via a handset.