Oddly enough, one of the factors that helps you to become an authority is trust and usability. People have to feel confident in what you say, and must be able to find what they are looking for–without any confusion.
This means that if a person is looking for an answer on your blog, they must be able to find it with consummate ease. If your blog is hard to navigate, or confusing, then it cannot be considered an authority site.
1 – Gain the trust of your audience
To gain the trust of your visitors, you are going to have to post a lot of very high quality content, and it is going to have to be 100% true every time. You can leave no room for doubt. If this means that each blog post has to have a reference list–then so be it.
Each question, each genre, each product, discipline, etc, has its own niche. You need to become the top authority in that niche. This is going to mean you will have to narrow your field of topics. The narrower you make your field of topic, the higher the chance that your blog will become the authority site for that small range of subjects.
2 – Cover your niche area comprehensively
You need to reassure your readers that your site is the number one site in that area. You need to give them evidence that your blog is correct and you need to cover topics in detail. Feel free to stretch these topics into a series of blog posts if you wish–just so long as you correctly and comprehensively cover each item fully.
You also need to update your blog on a regular occasion. This may mean copying old posts onto a word pad, deleting them off your blog, editing and updating them on your WordPad, and republishing them as new. If your niche is a very active one, you may have to come up with new blog posts on the same subjects you covered the year before.
3 – Your information must be as original as possible
The content you create cannot be found elsewhere. This is difficult, but is the fastest way to become an authority site. If other people have to reference your site in their work, then you are winning.
You need to come up with correct information that cannot be found online anywhere else–which may mean that you have to take a lot of information and condense, analyze and refine it into a new animal (so to speak); otherwise, you are going to have to genuinely find some new information and publish it online.
4 – It must have pulling power
Your site must have such a good appeal that people keep coming back to your site to learn about your chosen subject. If you have enough people returning, and you are providing regular and high quality content, you are going to start gaining attention from the search engines.
This is a good start, because their stamp of approval is the final thing you need to achieve before becoming a legitimate authority site. If the search engines decide that you are an authority site, they will crawl your website or blog on a regular occasion. Some people have claimed that their authority site is so frequently crawled, that their new content is indexed in almost real-time.
5 – You must deliver content on a regular basis
You need to deliver content on a regular basis. This is going to mean updating often as well as posting regularly. Ideally, you should post once or twice per week, and update old blogs once or twice per week. Use the technique described above, by which you take old blog posts offline, improve and update them, and put them back online as new content.
The amount of content you host will also count towards your authority status. Again, it is about covering a niche area in great detail. If you do this then you are probably going to have a lot of content.