So you want to make money blogging? Join the club – you’re one of zillions of online hopefuls. Sadly, most blogs barely ever see the light of day, let alone reach the heady heights of Page One of the Google Search results.
Maybe you already own a business and plan to set up a blog to promote it. Or perhaps you’re setting up a blog as a new online business venture. It really is a great idea – a blog is a fantastic platform for any business and lots of bloggers are turning a healthy profit…..
But how do you make sure your blog stands out from the crowd and doesn’t disappear into cyberspace without a trace?
How do you make sure it’syoursite that turns up on the first page of Google when someone’s searching for your kind of product?
The fact is, there are a few simple things you can do to make sure your blog’s one of the winners.
GET YOUR OWN DOMAIN NAME AND MAKE YOUR BLOG YOUR HQ:
Purchase a domain name, make sure you have a self-hosted blog – and make this your online ‘base’. Having your own domain name turns your blog into your very own piece of online real estate. It’s great to have other platforms for your business – like social media sites and Squidoo lenses – but don’t rely on any of them as your online headquarters. Because you never ‘own’ them in the way you ‘own’ your personal domain. You’re always on rented land – and if you inadvertently breach the landlord’s terms and conditions of service, you could find yourself out on the streets, as some marketers have found to their cost. By all means have your Facebook pages and other social media outlets to enhance your online presence – but don’t rely on them. Make sure your blog’s domain is your ‘home’.
FILL IT WITH GREAT CONTENT:
The biggest asset your blog can have is lots of high quality, original content. This is what your visitors want – this is what will encourage them to stay on your site longer, explore more pages, click on your links and sign up to your list. And it gets even better – because Google and the other search engines are increasingly rewarding sites for the volume and quality of their content. This brings us nicely onto the next essential element……
SEARCH ENGINE OPTIMIZATION (SEO):
Filling your site with tons of high value content will certainly help to boost your search engine rankings. But there’s still a bit more to it than that. You need to make it easy for people in your target audience to find your blog when they’re searching the web. And that means investing some time and energy (and money if you pay someone to do it for you!) in optimizing your content for the search engines. This includesSEO content writing – making sure the content on your site has the best possible chance of being found by including relevant keywords. It also entails building links to and from other sites in order to boost your blog’s status and authority with the search engines.
WRITE COMPELLING HEADLINES:
It’s well worth taking the time and trouble to compose irresistible headlines for ALL the pages, posts and articles on your site. Writing great headlines is an essential copywriting skill. Any experienced copywriter will tell you your headline is absolutely crucial – it can literally make or break the success of an article. If you don’t entice your readers with mouth-watering headlines, chances are they won’t hang around to read the rest of your content – or click on your links! So whenever you write an article for your blog, try to attract people’s attention to it with a real killer headline.
SEDUCE YOUR READERS WITH A ‘KISSS’ (KEEP IT SHORT, SIMPLE AND SWEET):
Always bear in mind that online readers have limited time, short attention spans and all sorts of other distractions to draw them away from your page. You’ll have a better chance of engaging them and holding their attention if you keep your content short, simple and sweet. So use simple language, short sentences, brief paragraphs and bulleted lists – and plenty of white space in-between. This makes it more enjoyable to read and easier for people to scan and find the information they’re looking for.
FOCUS ON YOUR CUSTOMERS – REMEMBER WIIFM (“What’s In It For Me”?):
Make your content interesting, entertaining and engaging – and make sure it’s totally customer-focused.Make your visitors feel you really understand their needs. All your articles should aim to tackle your readers’ problems, address their pain points and provide them with solutions. Because if you give them information that’s going to solve their problems, they’ll keep them coming back for more. Don’t make the mistake of focusing on you or your business – aim to focus almost exclusively on your customer’s needs – and that will be the key to your success.
LEVERAGE SOCIAL MEDIA:
Use social media sites like Facebook, Instagram and Twitter to enhance your online presence and spread the word about your blog – and don’t forget Pinterest! But remember, they’re the icing on the cake. Always maintain your blog as the main focus of your efforts – the ‘hub’ of your online marketing activities.
If your aim is to make money from your blogthese 7 strategies could be the key to your success. One of the most important things is to develop a site on your own domain that’s full of interesting, high quality content. That way, you’re building something of value – an asset that’s likely to stand the test of time and yield long-term rewards.