Let’s face it: when it comes to search engine optimization, our efforts are often wanting. Blame complacency or a limited amount of time, but the result is the same: you are not where you should be when it comes to managing your own website.
Sure, you may be able to keep up with your customers’ personal demands, but when it comes to your own website, you are just like the plumber who takes care of everyone else, but still has a runny toilet in his own home.
Your SEO “to do list” strategies need to take precedence; here is how to win the battle:
1. Buy a planner. It is impossible for any one person to keep up with and follow through on a myriad of tasks. If you personally know an organized individual, this person’s secret is his personal planner. Keep track of everything by writing it down.
Schedule your tasks and allow your planner to guide you. You can choose a traditional journal planner or download an app for your smart phone. Either way, begin to fill out your journal to keep track of your various “to do” strategies.
2. Set your priorities. Do you feel like you’re all over the place when it comes to SEO prioritization? Those feelings may be due to you not ranking your tasks in order of priority. Perhaps you are spending sufficient time writing articles, linking to websites and curating content.
When was the last time you checked your site for crawl errors, broken links and whether Bing recognizes your site map? Put these items on your to do list.
3. Update your theme. Are you still using a theme that was created in 2005? Chances are that your theme has not kept up with the times. First, its look may be dated, with a boring navigation bar and sidebars that don’t show all your links.
Second, you may not be taking advantage of the many built-in SEO benefits that some modern themes that come with a robust platform. There is a reason why many bloggers have moved over to the Genesis design framework — when paired with the right themes, these blogs provide less work for bloggers.
4. Curate new content. In our second point we touched on content curation. Now for more details: if you are pressed for time, get other writers to contribute fresh and relevant content for your site. Work directly with people in your niche and supplement your contacts with fresh content curated from sites such as MyBlogGuest and Content Blvd. Use the time saved to devote to other tasks.
5. Get rid of inefficiencies. What is putting a drag on your business? Likely, a lot of inefficiencies that you may not even be aware of. Examine what you do and how you spend your time. Your social media presence may be a strong one, but are the returns worth your investment?
Analyze everything that you do and be honest with yourself. If a website is a drag on your business get rid of it and if your Facebook or Twitter time doesn’t produce the desired results, modify your approach or cut back on your social media time.
6. Stay focused. Email, social media, phone calls, in-person meetings. The list goes on. Truly to be successful you have to put blinders on. With the help of your planner, schedule your tasks and only do those tasks at the appointed time. The better your focus, the quicker you can get your work done and move on to the next task.
7. Aim higher. Have you been in a holding pattern for the past month, perhaps years? It is time to look forward and do some mind mapping to help you clarify your goals and reach them. Mind mapping is used by creative types to visualize concepts and ideas.
Likely, you have a firm foundation in place for what you do, but to get to the next level, you need to brainstorm. Draw a mind map to develop a plan where your business will be in 1, 3 and 5 years, and then use it to formulate your plans.
You can stay where you are and just get by, hoping that your SEO strategies improve with time. Or you can proactively move forward by putting some action in your SEO to do list. The first choice puts you at the mercy of your competitors and market conditions, the second choice allows you to set your own course with a much better chance of success. What will your choice be?
Litemind: What is Mind Mapping? (and How to Get Started Immediately) — http://litemind.com/what-is-mind-mapping/
Fast Company: 8 Steps To Knock Out An Impossible Punch List — http://www.fastcompany.com/1840923/8-steps-knock-out-impossible-punch-list