Choosing the best newsletter titles is apparently an easy task, but it’s not so easy as it seems. Having a great newsletter title can make the difference and can improve the CTR (Clickthrough rate) for your posts, articles, marketing campaigns, email newsletters and more.
Nowadays almost all blogs and websites have a newsletter subscription. One of the most used is Google Feedburner because it’s free and give you some useful options to go with.
If you need more features or if you are a professional marketer/user you may need something more like Aweber, Mailchimp, GetResponse, iContact etc. we’ll cover them in a separate post.
All these services are not free and you must pay a subscription in order to use them but they are definitely a better choice for professionals.
Choosing the best newsletter titles is one of the most important factor to have a successful email marketing campaign and increase the CTR. Increasing the CTR means you get more clicks and potential buyers/customers/subscribers in other words: more money.
MailChimp published an interesting analysis and a report to better understand what really works and what not:
There are several things you have to understand to produce a great newsletter that converts. Let’s see the most important ones:
Try to avoid the word FREE since it can trigger spam filters and may have a negative impact.
Provide a good and clear indication about the newsletter content.
A best practice is to not go with more than 50 characters
Pay attention to the FROM line. It’s very important because it communicates who you are to the recipient and should not change.
Avoid CAPS and exclamation marks, they don’t help to improve effectiveness and conversions and they don’t attract. You can use subject lines framed as questions, they generally perform better.
Keep an eye in frequency also, sending too much emails may initiate a burn out from your list. This is the worst thing can happen to you. Pay attention and check the burning-out rate.
As you can see there are different things to know when writing an email newsletter and when choosing the best newsletter titles. Just make some trials, experiments and see what works better for you and what generates a higher CTR that is the most important factor to make more sales and money.