First Things First – What Exactly IS ‘Copywriting’?
It’s really very simple – copywriting is all about the fine art of ‘PERSUASION’. It’s the kind of writing that’s designed topromote something, usually written with the intention of marketing or selling a product, service or idea.
Ok – Now You Know What Copywriting Is – How Do You Do It?
The great thing about copywriting is that it’s really not that complicated. If you just follow some simple guidelines, you’ll be writing great copy in no time — and have your customers eating out of your hands!
Here are some very simple strategies that you can start implementing right NOW! Copywriting is all about seducing your customers so they simply can’t resist whatever it is you have on offer.
And here’s how you do it – just follow these simple tips and you’ll soon be writing your very own compelling copy…..
9 Copywriting Tips For Beginners
1) Hook your reader with a KILLER HEADLINE.
Your headline needs to be utterly compelling, seductive, irresistible – an absolute ‘page-turner’! When someone lands on your page you have just a few seconds to grab their attention and persuade them to hang around. So your heading and title MUST be really compelling. If your headline’s boring, no matter how exciting the rest of your content may be, chances are your visitors won’t even get to read it. Take note of the kind of headlines that really grab your attention and learn from them. There’s lots of advice out there about writing killer headlines – check it out!
2) Write exactly AS YOU SPEAK – and write from the HEART!
As you write, imagine you’re just chatting to a friend. Start out by writing whatever comes into your head – and write, write, write!!! It’s a great idea to carry a notepad around with you and just get in the habit of writing things down as they occur to you. You’ll soon find that the more you write, the easier it gets.
3) Don’t worry about making it ‘PERFECT’ straight away.
When you first start writing down your ideas, just let them flow and write them as they come. Don’t keep trying to edit, correct and perfect it as you go along – this risks stifling your creative flow. Just get it down on paper! The way to go is to write everything down first – get all your thoughts down on paper just exactly as they come out of your head – simply pour it all out. You can then revise it later.
4) Leave lots of WHITE SPACE on the page.
Lots of bloggers make the mistake of writing endless paragraphs of text. Remember – it’s much harder to read on a computer screen than it is on paper – so you need to make it easy for your readers. Great blocks of solid text are a real turn-off – there’s a risk your visitors will take one look and think ‘I can’t be bothered with that, I’m out of here’! You might have written some really neat content, but if it looks too much like hard work lots of your visitors just won’t bother to read it. They’re likely to go scurrying off in search of a more attractive site that’s easier on the eye. Try to keep your paragraphs down to two or three short sentences – this one’s already getting too long, so let’s move on!
5) K.I.S.S. – Keep it SHORT and SIMPLE!
Whatever you write, make sure it’s simple and real easy to understand. Don’t try to impress your readers by using complicated words and jargon – they’re more likely to be annoyed than impressed if they have to keep reaching for the dictionary! Your visitors aren’t interested in how smart you are – they just want a simple answer to whatever it is they’re searching for. And remember – most of your visitors won’t have masters degrees! So don’t make it complicated for them – use the everyday kind of language you’d use if you were talking to a friend. If you do use any jargon make sure you define it in the copy so people know what it means – but try to avoid it if you can. You need to make it easy as pie – and that means short sentences, short paragraphs and plain, everyday language – KEEP IT SIMPLE, STUPID!
6) Focus on the BENEFITS!
You need to tell your reader about the BENEFITS of whatever it is you’re offering. Not the FEATURES, no matter how impressive they may be. All your customer’s interested in is ‘what’s in it for me?’ That’s all they want to know – what are they going to get out of your product? How’s it going to help them? How’s it going to improve their life? How’s it going to make them FEEL better?Your readers really aren’t interested in you– they’re only interested in what you can do for THEM! So write using the word ‘YOU’ – always talk to and about your customer, not about yourself. Think of all the ways your product or service will benefit your customers – and tell ‘em!
7) Write with your FEELINGS!
Remember – people buy with their emotions – so you need to write from the heart!Think about what’s driven you to buy things – doesn’t cold logic tend to fly out the window when you’re clicking that ‘buy now’ button? People are motivated by their EMOTIONS when they’re deciding to buy something. So focus on how your customers want to FEEL about themselves. Say you’re selling a dog training product – you could talk about what an enormousrelief it’s going to be for them to have a dog that really does come back when it’s called – how they won’t have to worry any more that their dog will embarrass them in public – how proudthey’ll be to have an amazingly obedient dog. Try to figure out what’s really motivating your customers – how do they want to FEEL about themselves? Then tap into those emotional desires and give them exactly what they’re looking for – you need to CHARM and SEDUCE your readers!
8) Give a ‘CALL TO ACTION’!
Particularly if you’re new to this business, you might be nervous about actually asking people to buy something – but that’s what copywriting’s all about!!! So don’t be afraid to ask your customers to DO something. The whole point of your content is to share stuff that’s really going to benefit your customers. And you need to believe that your copy is so irresistible that they’ll feel compelled to buy whatever it is you’re selling. But they’re not going to click ‘buy now’ or sign up for your list, or whatever, unless you ask them to. So don’t be shy! Ask your visitors to take action. But again, remember toKEEP IT SIMPLE! Just ask them to do one easy thing, don’t confuse them by giving them all sorts of different options – just ‘buy now’ or ‘sign up here’, or whatever it is you want them to do. Give them one simple call to action that they can’t fail to understand – and won’t be able to resist!
9) CHECK, CHECK, CHECK before you publish!
Make sure everything you put out is the best you can possibly make it. Nothing will damage your reputation more than having inaccurate content full of typos, spelling mistakes and grammatical errors. You don’t want people thinking you’re just plain sloppy or lazy – that won’t inspire confidence! So make sure you proofread your work and, ideally, get someone else to check it over for you before you publish it.