Taglines are branding messages. Blog titles are often confusing about what the purpose is and what readers can expect. Also, when bloggers do not have sub-domains and/or domain URLs that are consistent with the purpose, keywords and the brand of the blog, a weak or confounding title can cause even more confusion.
One of the major mistakes bloggers make is not taking the time to:
- carefully consider the purpose for their blog;
- express the purpose and the brand in key words and phrases that apply to their content;
- include the same in their blog title but do NOT exceed a combined *total of 60 charactersor fewer (including spaces) in the site title and tagline because that’s all search engines like Google will display in the SERPs (search engine page results).
* Google typically displays the first50-60 charactersof a site title tag, or as many characters as will fit into a 512-pixel display.
A tagline is a short and memorable branding message that can be expressed as a subtitle. It can help define who the blog is for, and what’s in it for them if they stay and read the content. (See:How to Become a Better Blogger 4: Essentials)
Business blogs need taglines
Many business people are taking advantage of social networks to establish internet relationships within niche networks and others, to participate in blog centered communities, to assert their business presence online, and to reach more potential customers, business partners and employees. It all means there’s increasingly an assumption that in the future most businesses will have both a website and a blog. (See:Business: Blog, Website or Both?)
Blogging tips for creating memorable taglines
(1) It’s important to create an easy to remember tagline that expresses what you want your readers to recall, by using words that linger in your readers’ minds about your blog, and what you have to offer in it. When determining the words a tagline will contain it will always be more effective when it comes to drawing targeted readers to your blog, if contains the keywords or key phrases that operate as a branding slogan for your blog.
(2) As you most certainly want to have the best blog in your niche then why not include words that imply mastery, excellence, superiority – the best!
(3) Including a blog title and tagline in the metadata that contain key words and key word phrases that reflect your brand means you have applied some basic SEO that search spiders will crawl and index. When potential readers type those key words and phrases into search engines, the results will be directing an organic (unpaid) for and targeted traffic flow to your blog.
(1) Questions – Ask yourself the following questions and record the answers to them.
- Who are your readers?
- What do you provide your readers with?
- What action(s) are you trying to evoke in your readers?
- How does your blog differ from competing blogs?
(2) What are the keywords and key phrases that you want your readers to instantly recall when your blog is mentioned?
- Keyword selector tool
- Free Search Term Suggestion Tool
- Synonyms Thesaurus with Antonyms & Definitions
- Rhymes, synonyms, definitions
You can define your search for a tagline as a creative challenge for yourself or for you and your readers. After you have isolated keywords and key phrases, brainstorming alone or brainstorming with your readers can be effective when it comes to determining which combination of words is best to use to create an easy to remember tagline that expresses your blog’s brand.
You can select from among the keywords and key phrases and set up apollor survey or simply create a post and ask your reader’s to help you create a powerful tagline. Perhaps by involving your readers in the process you will uncover the most compelling reasons that motivate readers to return to your blog.