Design of anything – from furniture to websites – takes a unique ability to turn a broad idea into a work of art. To do this takes more talent than simply knowing how to put down a few scribbling’s on paper or a few lines of code. It also takes a deep understanding of the color wheel, how colors work together, what emotions they evoke and how to properly use color, images and text in a way that can bring out the meaning behind the brand.
Web design in particular is difficult. It involves bringing together an entire culture of a company and creating an image that surrounds the brand. Copywriters must work closely with the designers throughout the process to understand the verbiage that is going to be used and how the image and color supports it.
But how does this relate to dating? Quite easily actually.
- First impressions count – In the dating world, you whether you want to or not form an idea about the person within seconds of meeting them based on their looks. This first impression may not always be accurate but it is nearly impossible to avoid. In well-designed websites, businesses have less than 8 seconds to strike their visitor over the head with what they do and why the person arriving at the page needs to care. This means that the importance of the first impression is vital, and web design is what makes it happen.
- Status is important – You would not want to date somebody in a different social status than yourself, and business is no different. If the design on your website does not show the same social status as you feel you are in, you likely will not be as inclined to purchase from that company. In business, it is important to understand your demographic. Design your site after similar styles used by other people your demographic frequently does business with. This will show them that you are on par and tuned in to what they want.
- Trust is crucial – Relationships don’t go far without a healthy dose of trust in the other party. This is true both in dating relationships and business. Companies have an obligation to establish a strong rapport with their client up front. Without this, nobody will want to make a purchase. This is especially true in the online world because there is less of a personality or face to a name. With top level design, you can change this. Add faces, use the right tone of writing, and make your business fully transparent so your customers have no reason to doubt you.
- Share the same values – If your date felt that a good old fashioned dine and dash was the right way to treat you on your first date, you probably would not get very far. You want somebody who shares in the same values as yourself, and the same goes for businesses. No one likes a greedy person who steals and runs away from obligation. Don’t be that business. Instead, show your customer that you care about them. The way you setup your website and present the benefits you provide them and the values you hold dearly in your firm will help establish a more solid relationship and respect for your brand.
- Be passionate – A courtship without passion is useless. In business, you customer must feel your passion for what you do shine through your brand. This must happen through a well-designed website, blog and product. Your passion for what you do will be represented by the effort and pride you put in your offering. Show your passion by asking for customer feedback, investing in proper design and making your product worthy of your customers business.
As a brand, you must court your customers much in the same way that you court prospective dates. Use quality web design to make your brand pop and create a first impression that will leave them wanting more.