Yeah that’s right, I’m talking to you over there Mr/Ms Blogger who says content is king and all that and then smirks each time a great link trick is outlawed by Matt Cutts. Then you come across as all smug because you’re getting all that lovely long tail traffic which is helping you earn all that ad revenue for writing lots of content and not always following a journalist code of ethics which is why the journalism hates or dislikes hobby writing bloggers because they quote wikipedia and other blogs.
The reality is, journalists don’t get paid much and yet continue working for prestigious papers and magazines for the love of writing and the other writing commissions that actually does pay. To make it worse, you probably make a lot of money selling links to some of the digital agencies that profess SEO. We know who you are and we know who they are. However, let us not digress much further – blogging gets traffic and does get competitive rankings passively without trying via link building – how? A theory:
Blogging is spamming freshbot with fresh content
Before we analyse that theory as an answer, lets first exaplin what freshbot is, any takers? If a picture courtesy of Elliance tells a thousand words then this would be it:
So by blogging, the argument would go you are getting an initial boost in rankings without the need for link building before falling away. The question is, how long does fresh content stay in the index for? How long would Google consider content to be fresh before going stale?
Automated content blogging may 302 redirect visitors to real sites for the purpose of making money from affiliate programmes which is considered black hat spam, however there are writers of interest to search users which is why I think Google tolerates and rewards the blogosphere. Whether this will last or not depends I think on (regardless of whether or not a clear journalist code of ethics being employed in the writing):
1. Blogging getting out of control – unlikely as people are blogging on facebook and twitter, free website blogging platforms are dying.
2. The inbound link profile – qualified by the social media graph.
We could even be evolving to a two tier writing class on the internet:
Tier 1 – those with verified author accounts like Google +1 where the links will be more trusted
Tier 2 – Bloggers and sites built for SEO campaigns, however the social graph will put them in Tier 1.5 if the sites accumulate a following that is hard for search engines to ignore.