Accurate and detailed affiliate reporting is a key component to any affiliate program, and it can help an affiliate increase their leads, their sales and the overall amount of revenue that they generate. Affiliate reporting not only tracks clicks, leads and sales for an affiliate, it also helps the affiliate to determine where their clicks and conversions are coming from.
Accurately Tracking Affiliate Clicks And Sales
An important and basic aspect of affiliate reporting is accurate tracking. Accurately tracking leads and sales is imperative, and without it, affiliate programs would cease to function properly.
Accurate tracking can be called the backbone of an affiliate program. It gets this nickname because accurate tracking ensures that an affiliate’s leads and sales are all recorded, and as a result, effective tracking guarantees that an affiliate gets paid for every lead and every sale.
Accurate tracking also ensures that all of the details of the clicks, leads and sales are recorded. As this article will discuss, accurately reporting all clicks, leads and sales is vital to any affiliate program.
Reporting The Number Of Clicks, Leads And Sales
An affiliate program reports the number of clicks, leads and sales that an affiliate generates. The amount of clicks, leads and sales that an affiliate generates is the basic information that is reported by an affiliate network, and it will provide the raw revenue from commissions that an affiliate is earning.
Sub-IDs And Affiliate Tracking Codes
Affiliate sub-IDs are a key component to tracking clicks. When an affiliate places a link on a website, on a banner or in an article, they can add a sub-ID to the link. The link’s sub-ID can say just about anything, and it is effective as long the affiliate can trace it back to its source.
Sub-IDs help to determine which links are generating the most traffic, and they help to determine which links are generating the most leads and sales. With the use of sub-IDs, an affiliate will be able to easily customize and tweak their marketing strategies to favor techniques and strategies that are producing excellent results, and they will be able to determine which strategies need more work in order to produce higher conversions.
EPC is an important factor of affiliate reporting. EPC, or “earnings per click”, is the amount of money that an affiliate is likely to earn from a click on their affiliate link, and network EPC is calculated as the average earnings per click by all affiliates in the network. While some affiliate networks report EPC as the average amount of earnings for every click, other affiliate networks report it as the average amount of earnings for every 100 clicks.
The EPC provides very valuable information, and it offers the affiliate information regarding how well a certain merchant’s program is performing. EPC offers no guarantees because it is only an average of how much affiliates are earning from a single affiliate link or from a single merchant’s program.
Despite not being a guarantee, EPC offers an excellent indicator of the amount of money that an affiliate will likely earn by driving targeted traffic to a merchant’s affiliate program, and a high EPC indicates an affiliate program that is performing very well.
In affiliate reporting, trend graphs can show the trends of an affiliate’s clicks, leads and sales, and they can show an affiliate’s performance over time.
By using a trend graph, an affiliate can customize the time period of the report, and they can easily determine how their revenue has shifted over a certain period of time.
Payment summaries provide a summary of payments that have been received by an affiliate. An affiliate can generate a payment summary for any period of time within a certain affiliate network, and they can easily determine how much they have been paid in a day, a week, a month, a year or even longer.
Details Of Clicks, Leads And Sales
Many affiliate networks will provide advanced details of an affiliate’s clicks, leads and sales. The time of the action, the link or the banner that led to the action, the IP address of the buyer or of the lead generator, the specific product that was sold, the country that the sale came from and many other aspects of the sale are all important for an affiliate.
These details will help an affiliate to determine where their sales are coming from. They can help an affiliate design their strategies more effectively, and as a result the affiliate can generate even more sales, more leads and a much higher EPC, or “earnings per click.”