First, let’s start with the ‘why’ guest blogging happens.
Guest blogs offer a terrific way for bloggers to add unique, high quality content to their site from a fresh perspective. This takes the burden off the editor of the site to come up with consistently new, fresh content for their readers and gives the opportunity to expose their audience to something relevant, but a bit different all at the same time. Fun, right?
In turn, the bloggers contributing the high quality content in turn get exposure for their brand or the business they write for. They also get a bit of SEO benefit with links from keywords sending readers and search engines back to their site.
It’s a win-win situation. At least when it’s done right.
So, here’s the issue.
Not all blog editors who advertise their acceptance of guest blog posts practice good guest blogging acceptance etiquette. And not all guest bloggers practice smart guest blogging behaviors when pitching and writing.
Now, here comes my advice for both sides of the equation:
A note to blog editors:
When someone takes the time to write high quality content for your site, it is a good idea to at the very least respond to the person writing.
When you decide to change the links in the text, it is kind to ask the guest blogger if the links you change will be OK.
A note to guest bloggers:
Do your research.
When you take the time to show up in someone’s inbox (which is an honor in and of itself), it is important to show the editor enough respect that you took the time to look through their site and find a relevant idea to share with their audience. It is equally important to show that same respect by submitting content that has the same quality as you see on the website where you are contributing.
When done correctly, posting a guest blog onto your site, or contributing a high quality piece of content to another site can be beneficial for everyone involved. This long time popular content marketing strategy helps businesses in a variety of industries. All you have to do is get out there and get started. Need help? Hire someone who can create the content you need, or help you learn how to find the opportunities that will truly benefit your business.