Most people can relate to that nagging feeling in the pit of their stomach that makes them feel like they have to buy something right away. It’s an uncomfortable feeling and you might wonder where it originates.
Perhaps you’d be surprised to find out that a crafty writer, salesman or marketer created that feeling using words, either spoken or written. It’s actually an interesting science, so you should do a little bit of research and learn how to become at least an above average sales writer to increase the conversion rate of your website.
With that in mind, here are some topics you may want to dig a bit deeper on.
Trigger Words in Sales Copy
There are a number of words that trigger the impulse to buy for most people, so you’ll want to try to include them whenever they fit naturally and appropriately into your content. Some examples are: easy, fast, money, quick, discover, proven and guarantee.
There are many of these simple to use words, so you can easily scour a list and discover the guaranteed way to make more money. See what was done there?
The Long Greased Slide to a Sale
In a manner of speaking, sales copy is designed to take a potential customer on a journey down a slippery slide from thinking about buying a product to buying it. There are a number of mechanisms that are used to facilitate that transition, but there are some basic keys to keep in mind.
Always try to focus on generating emotions in your customer, as these are more likely to translate to a sale. Likewise, be thinking about what your customer is feeling at a given time and try to write accordingly. Anticipate their desires with a product and their questions so that you can fill in the gaps.
Offer a Problem and a Solution
Why does anybody buy anything? For the most part, they have a problem and they need a solution. They’re bored, so they buy a movie to watch. They don’t have enough dress shirts, so they buy one. Their tires are worn down, so they buy new ones. They’re too overweight, so they buy a dieting product.
You need to inform your potential customers of the problem that your product will solve.
The real keys to carry home here are that there is a lot of valuable information available about making sales through the words that you use, or at least increasing your conversion rates. So research can be profitable. Use your downtime to browse for information, whether you’re in a hotel lobby or a coffee shop – just remember to use a VPN service so that your information will remain secure.