I rely on my blog to drive traffic to my online business website. Although running the blog can be consuming it does work hard to promote and support my brand so I do not grudge any time or money spent on it.
These days I have really got into guest blogs as this is a great way to make blogging really work.
However I do have a small complaint against the world of blogging in general. Getting a good guest blog post for my website is not always easy. Some posts are good, some bad and some well…you know the rest.
I can only write so many guest blogs myself before I start running out of time or ideas. This is why I hire freelance copywriters to help me with this task.
I always make sure the guest blogs I provide are good so why can’t other people make the same effort? There are many cowboy guest bloggers out there so you do need to be careful and ensure you are getting value for money for the effort you are putting into promoting your blog this way.
Cowboy Guest Bloggers
I always wondered why the word ‘cowboy’ is associated with someone doing something badly. Cowboy tradesmen strike fear into the heart of the homeowners concerned they will be left with poorly finished renovations and repairs that will leave them out of pocket.
A quick search on the Internet has revealed that the term ‘cowboy’ in relation to something negative is not quite straightforward. There are several theories on the origin of the term but for me this one seems to make the most sense.
During the expansion into the west in America during the 18th and 19th century cowboys became increasing associated with wildness and lawlessness. The archetypal cowboy was seen to be ill-mannered, hot-tempered and likely to rush into things with little regard for the consequences. Cowboys really were seen as the ‘wild’ part of the Wild West and this image has endured even to modern times.
This is most likely why the term cowboy became associated with people doing things poorly and without any kind of rules or professionalism.
You should be wary of cowboy guest bloggers for your website. Guest blogs are a great way to make valuable contacts and backlinks online. However if the guest posts you receive or provide turn out to be poorly written and not very interesting then this can have the adverse effect.
The Ideal Guest Blog Posts
To my mind the whole point of guest posting is to achieve high quality backlinks pointing back to my website. This is the only reason I spend time and money on this strategy. Google views backlinks very positively and it increases the credibility of your website. However you will be doing yourself no favours if you put more in than your receive.
The ideal guest blog post will be located on a website that has good traffic levels and a high level of credibility in the eyes of the search engines. There is not much point connecting with websites that have no traffic and barely register on the relevant search engine results. I like to contact other websites that have a similar standing (or higher) to mine.
I check through their blog and see if their posts exhibit the kind of interest and quality I am looking for. I let them know I might edit any posts received a little if necessary to ensure they fit into the tone and focus of my blog. With a bit of research and some effort it is easy to set up great guest blog relationships that will be good for your online profile.