According to a study by Yahoo and Ipsos media, tablets take priority over cars, TV and sex.
An astounding 91% of Americans who own a tablet take their tablet with them to bed each night. What does this mean for online marketers? Opportunity!
Offering your customers something to read, a quick glimpse of your brand advertising on your customers favorite websites, or a reminder of an upcoming sale they cannot afford to miss right before they close their eyes at night makes you the last thought on their mind as they drift off to sleep. When consumers are more relaxed as they view your messaging, they are more likely to absorb and remember your brand.
Online marketing has taken an entirely new turn with the increase in mobile devices. And the trend is not stopping. Tablet sales are expected to reach 119 Million units worldwide according to research firm Gartner. 35% of these sales will account for Enterprise tablets. This means B2C and B2B marketers have tons of opportunity in this high growth market.
What online marketing have you done to target the mobile device trend?