Want to attract more readers to your blog or website? Of course you do!
The first step is to create a headline that will give your potential audience a reason to spend some time with your content.
Web readers are inpatient. They want quick references and easy ways to skim through your article and get the information they need. The first way to do this is by showing your reader that you have something compelling to share with them.
And it all starts with your headline.
Many content producers believe that to create a perfect headline, you must grab the attention of the reader. But it goes beyond that. An attention grabber is a good headline, don’t get me wrong, but a headline that communicates a clear message along with a sense of intrigue is a great headline.
Here are the four basic components of any great headline.
- Create a sense of urgency – First, you need to give your reader a real reason to tune in to your article. Writing a headline that inspires a feeling of ‘I need the answer to how to do that right now’ or ‘That’s a question I’ve been dying to know the answer to, I have to know!’ will get your articles opened up more times than a boring headline with no urgency behind it.
- Demonstrate the value the reader will find in the article – At the same time, you must also describe to the reader what they can expect to find when they navigate over to your content. Chances are, you knew you would find some tips on getting help for your headlines in this article. When the reader knows what they will get out of reading your article or blog post, they are more likely to tune in.
- Show your unique side – Don’t be afraid to put a little personality in your headlines. This is especially true of blog posts and eBooks. Give your audience something fun and unique to look at to encourage them to dig further into your content.
- Follow through with something useful to your reader – You already told your reader what you will be talking about. Now, before you hit ‘Publish’, make sure that the headline shows that they will be able to use the tips and tricks you put in your content.
A great headline shows the reason behind your article, the specific value, your unique perspective and that there is something useful to follow.
To help you get started writing better headlines, here is something of value for you. If you ever have trouble finding the right headline, try starting with one of these basic templates. Fill it in with your details and voice and you will be good to go.
- Ever Wanted ______? Here’s How You Can Get It!
- Stop [emotion] About [problem] Once and For All
- Quick Tricks to [solve a specific issue]
- Be Proud of Your [product or service]
- Are You Making These Mistakes In/With [topic you will be discussing]?
- X Easy Ways to Get [something desirable]
Headlines are tricky, but with a little practice (and a bit of testing), you can attract more readers by writing headlines that stick in the minds of your target audience. What is the most compelling headline formula you’ve seen?