Companies want to get found online and while they know they need some form of content marketing strategy, they are unsure of what to do or what the best approach is.
And who can blame them.
After all, Google continues to change their algorithm to weed out web spam, making it difficult for companies to know what the right strategy is so their content is helpful instead of hurtful with every new update.
The latest change to the Google algorithm tells us that there is a growing demand for websites that are authentic and provide real value to their reader. Approximately 3% of all English websites will be punished as a result of this update. That’s a considerable amount of websites that are not using SEO in the right way.
But SEO is not going away. In fact, Google is sure to still encourage companies to use an SEO strategy online, as long as it is done in the right way. How can you be sure you’re using the right techniques on your page?
- Use keywords naturally – While you are writing the text to fill the pages of your site, or putting together each blog post, use your keywords in a way that makes sense to your offering. For example, if you offer landscaping services, and that is your keyword, Google feels that incorporating landscaping services should not be difficult. If you write naturally, you will not be punished.
- Make sure your site flow makes sense – One of the new changes in Google’s new algorithm is to punish sites that abuse links incorrectly. If you are going to obtain links from other sources or are using links on your site, make sure the text you are linking connects to a page that is relevant to the anchor text you are using. An unnatural flow is a big red flag for search engines.
- Provide real value to your readers – If your main focus is to provide value to your readers by creating and continuing to create high quality content, your site will not be punished by the update. Keep your reader in mind while developing your SEO strategy and you will succeed.
In general, meaningful content that provides value to the end reader will not be punished by updates to search engines. If the information you deliver on your site is relevant and straight forward, your content strategy will always be current.
What changes are you having to make to your website to make sure you are not one of the many websites being punished by this new algorithm update?