OK – you’ve heard all this stuff about people making mega-bucks from their blogs – but how exactly does it work? There are all sorts of different ways to make money from your blog, but the most common, and probably the simplest, is through ‘affiliate marketing’. This is almost certainly how most bloggers start making their first few bucks online.
Blogging and affiliate marketing are great dance partners – if it’s introduced in the right way, an affiliate marketing program should seem like a natural extension to your blog. The other good news is that affiliate blogging is not a complex process – no masters degrees required! But there are a few basic principles you need to get to grips with.
Having set up your blog, your first step must be to encourage visitors.Traffic is a whole subject in itself, and it’s beyond the scope of this article to go into it in any detail, but there are lots of ways to entice people to your site, including:
- SEO (Search Engine Optimization) – making sure the content of your site is optimized so that it appears high in the search engine rankings. This way, you’ll get a certain amount of traffic from people looking for things on Google or other search engines.
- LINKS FROM OTHER SITES:One of the best ways to get traffic is via links from other blogs and websites – so making connections with other people in your niche is a good idea!
- FORUMS:It’s a great idea to get active on relevant forums and discussion boards – many forums allow you to create a signature in which you can include a link back to your blog. People will see this every time you leave a post – and if they click on that link, you’ve got traffic!
- ARTICLE MARKETING: Getting articles published in online magazines such as Karoku is another great way to get traffic – you can add a link back to your blog in the ‘bio’ box attached to your artice.
- SOCIAL MEDIA: Promote your blog on social media sites such as Facebook, Twitter and Pinterest – if you do this right, you can generate LOTS of traffic to your blog.
- YOUTUBE: Posting videos on YouTube is a great way to get traffic – people justlovevideos and YouTube allows you to include a link back to your blog below your video. So if you can hook people with a great video, you’ve got traffic!
2. Targeted traffic
Remember that what you’re after is targeted traffic. You need people who are actively interested in whatever it is your blog’s about. If it’s about dog training, you need to attract dog-crazy visitors who want to know how to get their dogs under control. If you’re in the cookery niche, you’ll want visitors seeking tips, information and advice about how to improve their cooking. There’s not much point including a link back to a dog-training blog from an article about keeping chickens! So when you think about driving traffic, make sure you’re aiming your campaign at theright kindof visitors.
3. Relevant, high quality content
There’s no point driving traffic to your site if you don’t have anything of value to offer your visitors. So you need to make sure your blog is full of great content. As soon as people arrive on your blog, it should be crystal clear exactly what they have to gain from staying on your site – what have you got for them? You should aim to provide them with good quality information, tips, advice, resources etc.
4. Call to Action
This is where the money is! If you aim to make money by blogging, your content needs to include something that will get youpaid.Your ultimate objective is to get people to click on something that makes you money. You’re basically using the free content on your site to attract visitors to explore other offers – for which you will receive some commission. Three of the most common ways to do this are:
- AdSense:AdSense is a program whereby you insert a code from Google into your blog – often in the side-bar. Relevant ads, related to the content of your site, are generated, and if your visitors click on these you’ll get paid a commission. A lot of bloggers make money through Adsensebut it does have some disadvantages. You don’t have control over the ads that appear, so they may not be as targeted as you’d like – and it’s not always that profitable. But it can be a good way to gain some additional income from your blog.
- ClickBank:One of the most common ways for bloggers to make money is by advertising ClickBank products. ClickBank is an online marketplace selling digital products such as eBooks. The idea is that you find relevant products (for example, if your blog is about dogs, you could market a manual on puppy training) and market these on your blog. The commission on these products is often quite high, so it’s possible to earn a reasonable income this way. There are other affiliate networks, but ClickBank is probably the most well known and widely used.
- CPA Offers:CPA stands for ‘Cost Per Action’ or ‘Cost Per Acquisition’. Bloggers make money by signing up for CPA networks, which then pay a commission when people click on their ads. MaxBounty is an example of a CPA network. Like Clickbank, commissions can be quite high, so this is an option well worth exploring.
And that’s how it works! That’s how people make money blogging through affiliate marketing. Simple! If you have any comments – particularly if you have any tips about how affiliate blogging has worked for you – please let me know by leaving a comment below. I’d love to hear from you. And if you’ve enjoyed this article, please ‘like’ it or, even better, share it with your friends!