You slave away behind your computer (or hire someone else to) putting your most valuable information together in blog post after blog post. But when it goes live and does not reach your audience, what do you do?
One of the most important steps in writing a blog post is the promotion that happens after it has been published. Without promotion, you lack the potential to reach your target audience, ultimately leaving prospects and money on the table.
If you want your content to reach more people, here are a few actionable tips to help you promote your post.
1. Craft a catchy headline
The headline will be one of the first things, and perhaps the only thing, a reader sees before clicking to your post. Make your headlines intriguing enough that your fans and followers cannot help but click further to dive in to what you have to say.
2. Use better images
Today’s social media world is very visual. Images make your post more interesting and therefore make it easier to promote your blog content along with it. Use fun images to grab the attention of people quickly scanning through their news feeds to get them to want to click further.
3. Add social buttons on your blog
As much as you wish people would hand over their email address the minute they reach your blog, chances are more likely that they will let you into their social media world first. Add social media buttons to your blog posts to make it easier to find you on Facebook, Twitter or whichever social media network you prefer most. Then, ask for your readers to share the posts they find most interesting with their audience. This one-two punch with social media buttons will allow you to reach more people in a minimally invasive way.
4. Share other people’s content on social media
Social media is just that – social. People want to engage with people, not companies that have an obvious agenda to sell. Promote your posts that deliver valuable content, as well as other posts that your community will benefit from. This will attract others in your niche to your blog and you will find that they may return the favor and promote your great content to their network.
5. Promote your best content
Facebook and Twitter allow you to pay to promote your best content. This is one of the easiest and most effective ways to reach more people and get more eyes on your blog.
6. Tweet your blog multiple times throughout the day
Twitter is a fast moving social media platform and the chances of everyone seeing the link to your latest post the first time is slim. Instead, tweet your post at various times throughout the day to reach more people and get more clicks to your blog.
7. Thank people when they share your stuff
People like to be acknowledged on social media. One way to do this, and to encourage future engagement, is to send a simple thank you for sharing your content. Thank you goes a long way on social media and can work in your favor encouraging more people to share your posts and social media content.
Social media platforms give you a great opportunity to reach a wide range of people. Target your demographic by promoting your post effectively on social media and you will see more traffic to your blog.