Have you heard the rumors of the Facebook Graph Search? Facebook is in the process of launching a more robust search feature. It will tap into the searchers social network to deliver more personalized results. This new search feature has received a lot of attention for its potential for small businesses.
Engaging in social media marketing on Facebook now can have an impact on your company’s bottom line in the near future. Here’s how:
Tap into the power of word-of-mouth marketing
According to a recent study, 92% of people trust their friend’s opinions over advertising.
Word-of-mouth marketing is one of the best ways to drive sales without having to invest a lot of resources. Social media helps drive word-of-mouth marketing and encourage a snowball effect of people liking and listening to what your brand has to say.
With the Facebook Graph Search, your brand will show up in the search results where a mutual friend has already liked your brand. This immediately builds trust without relying on your fans to spread your message for you. In turn, your brand gains more, and better, publicity which can help drive revenue.
Get more out of your Bing SEO strategy
For years, Microsoft and Facebook have worked together. In 2012, Bing launched a search side bar that showed Facebook content in search results. Now, in 2013, this has been taken a step further. Facebook content now appears and remains on Bing.
What does this mean for your bottom line? The popularity of the Bing search engine continues to rise. Your Facebook content could have the potential to be seen in front of hot leads. With more attention on your brand and the value you deliver, you strengthen your brand image. As a result, you drive higher quality traffic to your page, ultimately landing more sales.
This extra link in the chain can have a significant impact on who sees you and your company, enhancing your SEO efforts through social media.
Enhance your team
Social media is all about starting and building relationships. This not only includes companies building relationships with their customers, but also businesses finding potential employees and building relationships with potential team members.
The team you have directly impacts how well your business performs. In order for you to truly know someone before you hire them, having a look at how they engage and interact with other people on social media can be eye opening. You may have overlooked the ideal candidate simply because they had a bad day in an interview. On the other hand, you may have made a mistake and hired the wrong person for your team costing time and resources to train someone who does not fit in with your company’s strategy.
The Facebook Graph Search will allow you to find people with a specific degree, specific interests (if they’re passionate enough about something to advertise it on Facebook, you can bet they’re passionate about it in real life) and target people with common goals and values as your company.
Get found by people in your area
Sure, that person in New York may love your Las Vegas restaurant, but how will that help you drive sales on a regular basis? Instead, you want to be found by the people looking to eat out in Las Vegas.
Facebook Graph Search uses your location and the location of mobile searchers to match people up with businesses in their vicinity. When your page is displayed in Facebook Graph Search results, you can capture the attention of the people in your physical area wanting your services.
All of this sounds great, but how do you optimize your page to appear in the Facebook Graph Search?
To make sure your page is optimized, here are three areas to focus on:
- Complete your page – Your fan page should show detailed information about your company. If you rely on physical traffic to your store, add your location to your page. If you rely on online sales, post your website link to your page.
- Post photos – Photos, not links, appear in search results. Post photos of your business and attract more, and better attention to your page.
- Encourage people to check in – When a patron checks in at your place of business, Facebook recognizes their interest in your brand and can pass it on to their friends who are making similar searches.
Businesses cannot afford to overlook the Facebook Graph Search when it comes to their social media marketing and content strategy. Already the largest social media network, by far, Facebook will continue to grow in popularity after the Facebook Graph Search comes out of beta testing. Will your small business be ready?