WordPress gives prime importance to bloggers who post rich quality content and is a great way to connect with serious bloggers and other professionals. It is also a great place to voice opinions regarding products of businesses in question. This is possible by way of comments. Businesses need not worry about harried opinions as there is always the option to moderate these comments.
Followers of these bloggers offer a great market to harness the marketing potential of this platform. Businesses can just go and add relevant bloggers to their profile so that in due course of time, they can promote their website. They can later connect with these followers by hiring a good content writer- preferably one with impeccable writing skills and sublime vocabulary. Bloggers and not so serious bloggers can fall head over heels for such rich content enlivened with a dash of creativity.
Some facts regarding WordPress aiding in SEO
A website on WordPress facilitates a better SEO experience as businesses are ranked higher in SERPs if they avail its services. If they own their website on wordpress.com at a nominal fee of $ 18 per year, it is promoted aggressively and vigorously in over 1000+ websites and they, by default, have the option to hit the publicize button that takes care of attracting the eyeballs over various social media platforms.
Features of WordPress benefiting in SEO
Let us take a look at the benefits of SEO on WordPress:
1. Customizable features
The URL structure can be customized in the way that the business can profit. This grooming of URL according to the whims and fancies of the owner can be useful to the businesses in that they can alter the structure of the permalink to their liking and make a choice of keywords that are suitable for a specific post. This is of noteworthy importance because search engines even sift through the URLs in a bid to rank them in their index.
2. Clean codes
The websites on WordPress exhibit an example of clean coding that enables good ranking in SERPs. This connection between coding and SEO is relevant and not out of context because clean code implies that the blog pages are also clean, which in turn upholds the fact that the blog pages do not demand a lot of resources from the server. This lack of burden on the server can mean that the pages do not keep the visitors waiting and load fast at the blink of an eye.
As the latest upgrade in the Google search engine lays much emphasis on the speed of a site, the feature above works to the advantage of the website and thus, accounts for a better placing in the SERPs.
Most of the benefits of WordPress depend on the quality of the code that the website is built upon. Businesses should make sure that they constantly work together with the developers or hire php programmers suitable to their needs as the codes written are the building blocks of any website.