It seems everyone is talking about using a video conferencing solution at the moment, especially given the constantly lamented upwardly spiralling fuel prices. But that won’t last forever, will it? So what are the long-term incentives for using video conferencing (VC)?
Let’s start with environmental impacts. Most businesses these days have implemented a number of ‘green’ initiatives: recycling, using biodegradable coffee cups and instilling into their employees that they should turn off their monitors at night, for example. All the small steps are adding up to a big difference.
Conducting meetings via VC negates the need for transporting staff all over the world, thereby cuts carbon emissions. If 100 people work from home just once a week, the carbon saved is the equivalent to five football fields. Leading environmental groups say VC is an effective way to reduce global warming.
Being known as an environmentally conscious company can enhance reputation and bring in business. Reports show that 80 per cent of workers and 53 per cent of clients like to associate with ‘green’ companies. It demonstrates that they care and suggests a caring and responsible attitude to business.
It also boosts employee work/ life balance and can reduce the incidence of stress caused by being on the road / in the air all of the time, rather than relaxing at home with loved ones. It improves morale and shows that the company values its staff.
Communicating via VC can speed up the decision making process and get companies to the marker quicker, thereby creating competitive advantage.
Output-wise, using VC is not only convenient, but it encourages a more productive use of employees’ time, i.e. working and not wasting hours standing in queues, stuck in traffic,waiting for delayed trains, reporting lost luggage, etc.
At its most basic, VC can save a business thousands of pounds on travel costs, overnight expenses, wasted man hours, sickness due to stress and can generate profit by promoting faster business transactions.
The above are just a few ways in which use of video conferencing technology can make a huge,long term difference not only to a business, but to our planet, too.