It’s true! It really is possible to make cold hard cash simply by blogging. If you enjoy writing, this is a really great way to earn some extra cash, while having fun at the same time – what could be better!
And I’m not just talking about earning a bit of extra pocket money – if that’s all you want to do, that’s fine, but there’s the potential to earn REAL money – mortgage-paying, life-changing money – just from writing a blog.
The most successful bloggers are pulling in thousands of dollars a month. So – how do they do it?
This short video offers a few ideas to help you get started:
Getting Started: What Do You Need To Make Money From Your Blog?
You Need a WORDPRESS Blog
It may sound obvious but, first up, you need – A BLOG!!! And I strongly recommend that you use WORDPRESS as your platform. There are other ways to set up blogs, but you will find that most successful blogs run on WordPress. One of my mottoes is to “imitate success”, so I would advise that you follow the example of the experts and get yourself a WordPress blog.
There are basically two ways to go about setting up a WordPress Blog:
- The completely free option is to sign up at WordPress.com and have your blog hosted there.
- My personal preference is to set up an independently hosted WordPress blog, but this does involve the cost of purchasing a domain name (from a domain registrar such as Godaddy or Namesilo) and paying for web hosting from a hosting company such as Bluehost or HostGator).
You Need aTARGET MARKET
Money-making blogs are very focused and aimed at a specific target market. If you’re planning to set up a blog with the intention to make money out of it, it’s advisable to do some market research first, to make sure there are plenty of people out there who are interested in whatever it is you’re planning to write about.
One of the quickest and easiest ways to check this out is to use the Google Adwords Keyword tool– this is a FREE tool that you can use to check how many people are searching for particular keyword phrases on the web and can give you a good idea of the volume of traffic you might be able to attract to your site. For example, at the time of writing this post, there were over a million global monthly searches for the keyword phrase ‘dog training’ – so there’s clearly a lot of potential in that target market!
For any readers who aren’t familiar with the Google Keyword tool, here’s a short video by Surfside PPC explaining how easy it is to use:
You Need Dedication, Patience and PERSISTENCE!
Writing a blog takes time, energy and at least a little bit of work! Don’t expect to get rich from your blogIMMEDIATELY– really high earnings are possible, but this won’t happen overnight. The most profitable blogs are full of great content and attract millions of visitors – this is obviously going to take time.
DO NOTbe taken in by any of those ‘get rich quick’ scams, which you are bound to come across on the web. Please believe me, no matter what any of those shysters say, there is NOT a push-button solution to making quick and easy money from your blog – so purchase any bright, shiny objects promising instant wealth at your peril – you have been warned!!!
Having said that, making money blogging is not rocket science and itCAN be done with time and effort, if you’re prepared to put in the work.
You Need Enthusiasm and PASSION!
Most people start a blog because they want to write about something they’re passionate about. This is one of the great powers of blogging – if you’re genuinely fascinated and obsessed by the subject of your blog, your visitors will be too – and there you have the seeds of your success!
You Need Lots of Great CONTENT!
Once you’ve got your blog set up, you need to start filling it with lots of really high quality content – this can be in the form of posts, articles, videos, reviews, news reports – anything at all that’s relevant to the content of your blog. You also need to KEEP ADDING to that content – if you really want to make money from your blog you need to keep it fresh and up to date. The most successful bloggers are prolific – they are constantly updating their blogs with regular posts, constantly adding content to their sites.
This, more than anything else, is what will keep your visitors interested and engaged. This is what will keep them coming back for more. This is what will make them want to bookmark your blog and recommend it to others. This is also what will ultimately help you rank well in the search engines – Google LOVES sites with lots of high quality content. And that brings us nicely to our final point………
You Need Plenty of TRAFFIC!!
Once you’ve got your blog set up with a reasonable amount of content, you need to generate as much TRAFFIC to it as possible – you need to get LOTS of people to come pay you a visit and you need to build LINKS to and from other sites. There are lots of ways of doing this, and it’s beyond the scope of this article to go into traffic and link-building in any detail, but it’s important because building links and driving traffic will help to improve your blog’s “PageRank”.
PageRank, named after Larry Page, one of Google’s founders, is a measure of a web page’s importance, based on the quantity and quality of links to your page from other sites. It is just one of the factors that determines where pages appear in search engine results. You need to work to improve your “PageRank” by generating as much traffic as possible to your blog.
………So, once you’ve got the basics sorted, how do you go about making some cash?
8 Great Ways To Make Money From Your Blog
1. Selling Advertising
This is one of the main ways people make money from their blogs.Adsense, a service provided by Google, will place ads on your blog that are relevant to the content. If your visitors click on the link, you get paid – exactly how much will depend on your traffic. The main advantage of this method is that it’s super easy. The downside of Adsense is that you don’t have control over which adverts appear on your blog or how much you get paid.
2. Writing Product Reviews
Another way for bloggers to make money is to get paid to write reviews for products related to the topic of your blog. Sites like Payperpost will connect you directly with advertisers who will pay you to write about their products and services. Reviews are usually quite short, and they do not have to be positive, but you do have to disclose that you’re being paid.
If you use this method, it’s important to maintain your integrity and credibility with your readers – so be honest. Also, it’s not a good idea to post too many paid reviews. If your site looks like a marketing show, your visitors will soon lose interest and this will ultimately cost you traffic – and MONEY!
3. Selling Merchandise
One of the most obvious ways to make money from your blog is simply by selling merchandise directly from your site. The easiest items to sell online are digital products, such as e-books. For example, you could write an e-book related to the topic of your blog and sell that. You can also create and sell physical products. For instance, if you have a great logo or some catchphrase related to your blog, there are sites such as Cafepress that will put this on a T-Shirt or coffee-cup for you.
4. Affiliate Marketing
One of the most popular ways for bloggers to make money is by signing up to an affiliate program. One of the best known and most successful affiliate programs is Amazon. This works by advertising a specific product on your blog – then, if readers click through your link and buy it, you earn a commission. There are also many affiliate programs for digital products, the most popular of which is probably Clickbank. These tend to yield higher commissions than affiliate programs for physical products and can be very profitable.
5. CPA (“Cost Per Action”) Programs
Many bloggers make good money from CPA programs. These are similar to regular affiliate programs, except that you’re simply getting paid to get someone to take some form of action – usually by signing up to a company’s subscriber list. Unlike regular affiliate marketing, your commission isn’t dependent upon making a sale – the customer doesn’t actually have to buy anything, but you still get paid just for getting them to sign up – pretty neat, huh? One of the most popular sites for accessing CPA programs is Offervault.
6. Marketing Your Own Product or Service
Another way to earn money from a blog is to use it to steer customers towards a product or service you provide – basically, by using your blog as your own personal advertising service! For example, maybe you already make and sell handmade jewellery as a hobby, or perhaps you’re a freelance trainer – why not set up a blog to give your business a boost?
7. Building a LIST of Subscribers
One of the most effective ways for a blogger to make a substantial income is to build a LIST of subscribers. This is done by including an “opt-in” form on your blog, inviting visitors to sign up to your email list. You can then keep in contact with these subscribers via email, building up a relationship of trust with them by sending them useful information and resources as well as marketing to them directly.
It’s usually much easier and more effective to sell to a targeted list of subscribers who have chosen to sign up to your list, whether you’re selling your own products and services or affiliate products, rather than trying to sell simply by placing ads on your blog. Marketers who build a list of ‘prospects’ (potential customers) tend to get much better results.
In order to set up and manage an email list, you do need to pay for the services of an AUTORESPONDER – the most widely used and respected of these is Aweber. For those who aren’t familiar with autoresponders, here’s a short promotional video from Aweber explaining what this service can do for you:
8. Requesting Donations
If you feel your blog is providing a great service for your visitors, why not simply ask them for a donation? You’re going to a lot of trouble, doing your best to provide great information and, hopefully, some entertainment along the way – you’re giving them lots of free stuff, so why not ask for a little something in return? Some sites, like Paypal, will put a donation button onto your blog. Bloggers are a bit like online buskers – so don’t be shy about asking passers-by to toss a coin or two into your hat!