Internet was a boon to us humans. There was a time when we thought the earth was flat and we would reach its end when in the next turn. Though it has proved our world is round, it has been made smaller by the World Wide Web.
Do you enjoy Chinese food? Go online to find interesting recipes. Are you interested in archeology? Find information on the greatest archeological findings by going online.
Do you hate going into the town to shop? You have virtual shops that are just a mouse click away. The Internet always surprises just when we think we know all about the platform.
Transformation of the Internet:
The way we connect to the Internet has also changed over the years. Gone are the days when you have to be at home to go online. Now, you can access the Internet anywhere and at anytime.
Thanks to the wonderful invention of mobile phones. It makes our tasks easier. You can check mails, connect with friends and browse when you are on the move. Though this had made the lives of users easy, it poses a definite challenge to marketers.
The mobile platform:
People used to design websites and other online portals by keeping in mind the ‘big’ screens that come as part of PCs and laptops. Now, not only designing, but also marketing has to be adjusted or revamped to support the mobile platform.
People have slowly come to understand the flexibility of mobile internet. The number of mobile internet users has been growing rapidly and has forced marketers to consider the mobile internet marketing as well. The number of users has grown so much that it just might be a new niche for marketing.
How mobile internet marketing works?
However, the mobile platforms break a lot of conventional rules. You have to sell your product or service using very small space. This might be like posting an ad in the newspaper. You have to utilize the space to get across your message. It is not only about advertising, you must have a compatible website for mobile phones.
A website that can be opened easily on PCs and laptops cannot be accessed on mobile phones. It will appear pixilated or there are chances for the page to simply not open. When you design a website, take mobile platforms into consideration. You can use software that immediately resizes your web page across various platforms.
However, an impressive website on a large screen may not look so impressive on a hand-held phone.
The next frontier for marketing:
Mobile marketing is going to be the next frontier for web marketing and there is no doubt about it. People are not only attracted towards mobile internet for its flexibility, but also because it works out cheaper than the bandwidth connections.
The proof of mobile growth is right in front of our eyes. People are speculating that mobile platforms will soon surpass the desktop internet by the end of next year.
How to plan a mobile marketing plan?
To have a successful mobile platform, you must have a home base. When you don’t have a direction, mobile marketing is doomed to fail from the start. Treat it like any other marketing medium. If the future of the Web relies on mobile platforms, it is important have a successful marketing plan in hand. Since it is a fairly new medium and there are no success stories yet, you can build a plan by learning and listening.
Give importance to what your customers are asking for and try delivering it. Ask yourselves these questions: Are you trying to build a new customer base or are you going to satisfy existing customers? Get to know your competition. Look at how others are executing their marketing plans.
The key to any good mobile marketing is keeping it simple and straightforward. You have screen sizes that start from 4 inches. Make sure whatever you plan can fit into that screen size. Make sure people don’t have to scroll up and down to get the message you are trying to convey.
As simple as it sounds, mobile marketing is going to be a challenge every marketer will need to master. Like it or not, mobile phones just might become the future internet platforms.