You will no doubt have heard people talking about SEO and SMO regardless of how much you have had to do with internet marketing in the past. The abbreviations and chat can certainly be headache worthy! All the same, they are very relevant to internet marketing today and it’s important to know what you are working with so you understand what you need to do to effectively market your website or business online.
The most obvious and cost effective option is to call in the expert advice of a professional company, but either way it’s worth knowing what the lingo is about to ensure you get the services that your website needs.
What is SEO?
SEO is an abbreviation for search engine optimisation. This is the way in which people increase their rankings in search engine results such as Google. SEO isn’t one single thing, it is complex and involves a number of strategies to get your website where it needs to be. This could be through link building, blog posts, guest posts, or simply effective content.
Search engine optimisation can be highly effective; in fact, it will be as long as it’s implemented properly. A professional UK SEO company will be one that has the knowledge and understanding to offer you everything you could need. There are many companies out there though, so research and a little of your own knowledge is highly beneficial. You can rest assured that you have mastered SEO when you see your website hitting that top spot on a random search via Google. High quality content that is interesting, unique, and engaging combined with a number of variations of your keywords and links will help you get where you need to be in rankings.
What is SMO?
There can be quite a misconception about SMO. Firstly, it’s important to understand that SMO and SEO are not the same. SMO is an abbreviation for social media optimisation and can work really well in conjunction with SEO. Again, the desired effect is only achievable with effective implementation; an expert UK SEO company is invaluable. SMO optimises your business through social media networks. It enables you to reach and connect with a massive number of people.
You can reach your target audience and make them an offer they can’t refuse. A good deal is appealing to anyone looking for a service or products. You are handed a massive opportunity on a plate in that you can effectively communicate and interact with your potential clients to seal the deal. You can achieve natural links when people share your page, which means there is yet another route in which customers can end up on your website. SMO and SEO should be combined effectively to ensure search engines recognise your links on social media sites as being related to your business website; this is the only way the two will work together how you want them too and improve your search engine rankings at the same time.
Then comes the question of which is more effective. The answer is both; when combines. SMO is great and can have a positive effect, but it won’t do you any favours in search engine rankings unless combined successfully with SEO. SEO if effective on its own, but social media networks today see millions of users that you could be missing out on, so combining the two is definitely the smart thing to do so you can make things happen for your website on a seriously incredible scale.
SMO and SEO are both effective and beneficial, but when combined they are powerful. Understand these aspects of internet marketing are important to an extent so you can get everything you need from a UK SEO company.