User Interface is one of the most important aspects for any website. It’s even more important for websites looking to sell products to its users. The inability of a user to browse a site properly means no interaction which will end up leading to no sales.
It is strange that sometimes when you search for a company’s products, the company’s official website link is nowhere amongst the top links, whereas all others offering low prices can be found dominating the front, top page niches.
Some company sites are just meant to be browsed while customers’ are given an option to check out the company’s wares on display.
All you may end up locating are numerous distributors of the manufacturer’s products.
Some websites have so many flaws in their designs that there is no way a customer can even track orders. These websites do not have any instructions for the user, no welcome content or neither any online presence.
Even though customers are willing to shop online, the unintelligent approach of manufacturers to sell their own items only through distributors can be detrimental.
It is high time that manufacturers realize the importance of using the online domain in order to capture the masses who are avid online shoppers. By doing so, they can enhance their business as well as take the first mover advantage in several cases.
Some lessons learnt
People who shop or search online are also intelligent. They research well on the details of product descriptions, manufacturers, model numbers and even note down minute details of any other specifications. Hence, it is essential for manufacturers to design a website accordingly.
Any third party application like a shopping cart should be tested to check its functionality.
Need to bring customers’ back
“Out of Stock” message may sometimes be thoroughly disappointing to customers. Most website owners would want users to come back to their page. It is necessary that you offer something extra, may it be services or discount, if the material comes back on stock.
This is imperative to keep the interest of the interest users as no guidance to users and no interaction with them will invariably lead to a condition of ‘no sale’.
It is best if you know your target market and also understand the “Last minute” shopper persona. Resellers can sell things only if you have provided usable applications and a good website to put forth your valuable points to the users and buyers.
Performing companies’ have lasted
World over bigwigs like Amazon and Netshops have made it easier for consumers to have good shopping experience, making online purchasing not only pleasurable but also hassle free. These sites have their unique strength of smoothly doing anything for last minute shoppers.
The pressure of supplying well within stringent deadlines as well as giving good alternatives to out of stock items is a demanding task. These websites have done it well and those who have not primarily been wiped out of the market.
Clearly, online is the future and companies who do not pull out all stops in ensuring a successful customer experience may just see mediocre sales volume. The amount of time spent in planning to give users a good user interface can go a long way in ensuring proper interaction of users and sales for a company.