There are few facts in web search optimisation as the rules are not published by Google other than what not to do. Starting with a few facts:
1 – Nobody knows the true value of a link
Thus quoting we will deliver X amount of links more has no bearing on the quality or the performance of a campaign.
2 – Nobody knows how long it takes for the value of a link to reach maturity i.e. pass value
So no matter which high PageRank site you get your link placed on, the search engines probably distrust them and don’t allow the full value of the source web page to be assigned to the client’s site. A paper on the Google Sandbox explains this in more detail here. The sandbox was created to serve as a proving ground in 2004 in response to webmasters creating loads of new domains for link farms so Google needed to devise a way of ranking sites with trusted links and weeding out those lacking them.
3 – Links won’t solve everything
You can throw as many more links (cheap or high value) which of course will be cheaper thus lower quality if done on the same budgetas we’re working to. Who would link to a page with little or no content? A page full of links with no content doesn’t stack up to users or search engines as to why anyone would link to it. You can mitigate the circumstances by having really good content on a blog hosted on the same domain or elsewhere discussing the significance of the page but that’s about it.
So here is what we are often up against…
1. 10 press releases
The press releases have to be newsworthy. Assuming you even rewrite one press release another 9 times and distribute it – what would be the quality of those press releases? Would they even get picked up? I could offer 10 press releases and submit them – it doesn’t mean they would be attended to by news editors or any links would remain beyond the first month. Here’s an article on Search Engine Land as to why press releases aren’t that effective.
Press releases done right are newsworthy and get seeded to Press Association and are hosted in a dedicated press room. You can rewrite them and submit them to paid premium PR directories however, you now enter the territory even if it is low to medium risk.
X Articles written, distributed 25x each
I also suggest reading this post by Danny Sullivan a world recognised authority on SEO, discusses how Google targeted article directories given the history of low quality content, it’s free for all nature and thus the distrust of article directories for link building.
3. X Guest Blogs
The most recent and maybe the last bastion of white hat link building. Guest blogs like infographics are being considered webspam. The tactics are very much hit and run, as SEOs go chasing C class IPs instead of having regular columns of those blogs.
4. X Themed Links
I’m pretty sure that this is coming from our 3rd world colleagues and again the links aren’t worth much and won’t yield any meaningful traffic.
Think about it? How much is £Y per month’s worth of links worth? £Y – it doesn’t matter if you subdivide it into 100 links or 200 links or a 1,000 links, each individual link will only be worth less, making the total value add up to what you’re paying for. In any sense, to deliver a quality campaign, we’re not here to defy the laws of physics, we can only out think the others.