In this era when the internet technology is very prevalent, blog or website owners do more than just create an appealing design and load it with high quality content. They employ different measures to ensure excellent visibility in search engines with good SEO strategies. One of these is through backlinking.
Overview of backlinking
Backlinking is an SEO strategy that blog, website owners or SEO pros use where links that will lead back to their or their client’s site, are established in another site. This strategy is widely used in the online world due to amazing benefits that it can give to a backlinking site.
Benefits of backlinking
Backlinking is known to give benefits in terms of driving traffic to the site and more considerably, the site’s SEO. A site with backlinks from other sites increases its chance of getting visitors. When an internet user visits a site and finds a link interesting or necessary to check out to gain a better understanding of the content carrying the backlink, it gets clicked which opens the URL of the backlink owner.
In terms of SEO, search engine regards sites that have backlinks from different websites. It implies that a site is deemed relevant by other sites which give them authority in their chosen niche.
Risks in backlinking
However, in the midst of these impressive benefits of backlinking, this online deed also has risks, especially if done hastily and without thorough consideration. Among the things to avoid in backlinking are:
- Establishing links in link farms or sites with more than 100 links per page;
- Submitting backlinks in sites where anyone can post a link without getting reviewed which is more commonly known as ‘free for all links’
- Linking in bad sites or sites from bad neighbourhoods such as drug, gambling or porn sites; and
- Establishing backlinks in sites that takes too long to load
On the other hand, these types of backlinks may not be subject to penalty but does not contribute to increasing the site’s Page Rank. It can help in driving some traffic to the site, though:
- Backlinks with ‘nofollow’ tags;
- Backlinks placed in footer or sidebars
Downfall of unoptimized backlinking
Google and other search engines are awareness that site owners and SEO pros, especially the aggressive ones, take measures in optimizing the site to increase its page ranks. For this reason, these search engines have their own measures in identifying sites that makes use of unscrupulous means of enhancing their site, such as establishing unnatural links.
Among the signs that a site is already being penalized by Google is getting dragged down the search results rankings. However, there are cases when a penalty is imposed longer than expected. Thus, it is highly recommended that sites should take considerable effort in ascertaining the rightfulness of their backlinking strategies.