Here are a few lessons businesses can take from the Ironman competition as inspired by my college friend.
Respect what you are up against
In business, it is important to pour your heart into making your dream a reality. Taking your goals very seriously will help drive you to work harder toward achieving what you know you can do. On a day that you feel slightly demotivated, take a step back and take a look at the bigger picture. This is the picture that inspired you to start chipping away at what you know you need to do to accomplish your goals. Some people use image boards, some just rely on their own inner drive to get them from start to finish. However you are motivated, respect the bigger goal and do what you have to in order to reach it.
Be a strong competitor
To win the race, an Ironman works to stay a few steps ahead of their competition, but never sacrifice their sportsmanship in the process.
This, of course, is smart in business too. With a goal to stay a step ahead, you are left with a push each day to avoid getting caught in the day to day grind, and keep current on what is happening in your industry. This ultimately keeps customers loyal to your business because they know they will always have the latest and greatest with you, and establishes your brand as a market leader. However, putting others down and bashing the competition can only set you back in the long run and make you look weak. Practice good sportsmanship as you work to progress in your niche.
Thinking does not always benefit you
At the start of the race, athletes do not stand there and consider all of the risks they are about to take. Instead, they get on their marks, get set and go.
This is often times a good strategy in business too. Over analysis of a situation can spark fear of risk and cause your business to hesitate too long to go after a new goal. This can ultimately cost you an opportunity. Sometimes, it is best to trust your gut and just go for whatever seems like the right path. Then be strategic in how you analyze and assess successes and failures, being sure to only look back or make adjustments that can change the direction of your race when absolutely necessary.
Start steady and finish strong
Ironmen do not crawl across the finish line, instead they save just enough to have that last push over the end.
In business, you do not want to start off so strong that you cannot complete your project or goals. Be smart about allocating resources to certain areas and save enough so that you can finish strong. Whether that means having enough funds to properly launch your product, or slowly building up your team to strategically bring people in at the right time, you must be smart about how you plan to finish. Keep the end goal in sight and visualize how you plan to sprint across that finish line.
Do you use the Ironman techniques in your business?
Dedicate the training necessary, then power through a campaign, project or event until you can finally cross the finish line with pride. No successful businessman achieved their goals overnight. They put smart energy toward what they were trying to accomplish and did what it took to reach their end result.
How are you training for your next business triathlon?