Guest blogging is a crucial part of a blog’s success and with millions of blog posts going up daily, what makes your post worthy and marketable to the owner of a successful blog?
Whether you are promoting a personal blog or your company’s blog, it’s true that guest blogging is the most effective channel in which to succeed and thus the channel is becoming quite congested.
The pressure to come across as an authority on a topic, organize your idea and market your post all culminates in to one single key to landing great guest blogging opportunities. THE PITCH. No pressure, but a subpar pitch is a wasted opportunity to perpetuate your blog’s success.
In order to avoid failure, your pitch should hit all of the following bullet points:
- It’s condensed and to the point. Successful bloggers get hundreds of emails a day; many may not bother to read the ones that are too long.
- If it’s true that we have 30 seconds to make a good first impression, then the most important part of blogger outreach is not only to craft a solid pitch but craft a solid pitch with an intro that knocks your contact out of their chair.
- Write it like you are writing an article and have the first sentence of your pitch read like a lead. In the first sentence or two, explain to the reader your intention and why your proposed post would add value to their blog.
- In the subject line of your email pitch, write something more intriguing than “guest post.”
- When pitching a guest post don’t give them a vague idea, give the blogger a solid topic backed with facts. Emphasize why your idea is unique and why it would intrigue their readers.
- Provide the blogger with a fact, case study or expert that is going to back up what your post is going to be about. The research will be sure to impress.
- Make sure your pitch is edited and shows off your abilities as a writer. Nothing makes a blogger more hesitant than a pitch with typos.
- Match the tone to their blog. Should your pitch be humorous, informative, conversational or very formal?
- Drop in some information that assures the blogger that you are familiar with their content. This will also show the blogger that they are not part of some chain email sent out to many blogs. Who doesn’t want to feel special?
- Insert hyperlinks to your company and anything else that you reference in your pitch, this is a courtesy that saves the reader time.
- All bloggers are a fan of collaborative marketing. Do you have something that you can offer them in return? At the very least let them know that your guest post will be blasted through all of your own social media outlets in effort to drive traffic to their site via your post.
- End your pitch on a personal note, wish your contact well or slip in a reminder that they are engaging in person to person contact.
Make sure to get the stats of the blogs before you pitch. How many twitter followers do they have? What is their domain authority? A site with a domain authority of 50 will impress Google more than a link back from a site with a domain authority of 15.
A site with 1,000 twitter followers will get more traffic back to you than a site that isn’t on twitter. Once you’ve nailed the art of crafting perfect pitches, you are going to find that you can be choosier about the sites you guest post on.
Once you’ve crafted the art of a great pitch, don’t drop the ball by providing anything less than epic content. It’s a lot of work but when a successful blog is the end result, it’s so worth it!