With the growth of technology, interaction between businesses and customers is as easy as pushing a button. Smartphones have become a powerful tool that gives users quick access to online sites and businesses. Because of smartphone convenience (offering access to the net at all times), more users are utilizing them to interact with the business world.
Consider what it is that the user is searching for. Interests range from locating stores, obtaining contact information, paying bills, checking accounts, checking product info, and even making purchases. While online sites are easy enough to access with computers, smartphones do not always make it easy to utilize these websites. This means that it’s up to the company to give their users access to a smartphone friendly site that entices users to buy.
Mobile Friendly Sites: Points to Consider
1. Easy to Use and Easy to View Format
A mobile site should be configured to suit the smaller screen of a smartphone, especially since a regular website might be obtuse and difficult to navigate. If the site requires the user to scroll around, many users prefer to scroll in one direction only, such as up to down or left to right. This makes it easier to navigate the information and ensures that they can see all the available information.
If the site offers a condensed or a simplified version, normally a non-scrolling form would be used which has specific fields to make navigation quick and easy and the screen clean and uncluttered. Most importantly, information should be easy to locate (two clicks max). This means that the search bar should be easy to find and use
2. Easy to Access and Easy to Share
While customers may not be seeking to purchase through their phone directly, they are frequently looking to get in touch with the company, and hence need to find location and contact information (phone number and office hours) quickly. One option popular with customers is a click to call button to make things quick and easy for the user. The simpler it is to contact you the more likely customers are going to do so.
Additionally, connecting to the company’s social networks makes it easier for them to stay in touch with your company, especially since the majority of smartphone users utilize social media as a popular means of communication. Because of this, it is good practice to make your mobile friendly site shareable.
In general, more users are searching for mobile friendly websites and are more inclined to continue interacting with a mobile friendly site. This means that users are already looking to take action with the company, and many users are frequently searching for apps that make interactions simple with easy access. So, if users are already looking to make a purchase, it’s up to the company to present them with the ideal opportunity to do so.
As applications become more user friendly, mobile sites are handling a growing number of customer transactions and interactions. By building the ideal mobile friendly site, your customers will be able to access, interact, and buy from your company in a manner that convinces them that they have made the right choice.