To help you get started on the right foot, here are a few quick content marketing checks you can give to your business:
Reality Check #1: What have you done lately to improve your content marketing?
Content marketing is an interesting piece of the marketing puzzle. It only works when it is kept current, up-to-date, and full of value.
Google ranks websites that continuously update their content marketing higher than those that let their blogs go stale, or fail to update their strategy to offer value to web searchers. For your content marketing strategy to be successful, you must constantly be updating your website and offering news and information to your visitors. Not only will this help search engines rank your website higher, but it will provide a more compelling, and less sales-y message to your readers.
Now that we are entering a new season, it may be a good time to take a step back and determine if your content marketing strategy is as effective as it could be. How much traffic is coming to your blog? How many sales do you get from your blog? What feedback have people given to you about your blog?
Adjust, update, and try new things in your content marketing strategy. Post one more day each week. Try guest blogging to attract a new audience. Revitalize your content marketing as a way to attract new customers through valuable information about your product or service.
Reality Check #2: Have you taken a moment to freshen up your website copy?
You wrote (or invested in) great copy! So far, it’s bringing in enough leads to help your business be profitable, so why mess with it?
Website copy can always use a little bit of freshening up. The most successful companies online are those that continuously update their website with fresh new landing pages, videos, and sales copy.
Still not ready to take the leap? Try an A/B test and see what happens. Maybe your hunch is right and your old web copy was powerful enough to continue resonating with your readers. Perhaps you’ll find something new to compel your website visitors to pick up the phone and give you a call. You never know until you try.
Reality Check #3: What’s happening with your social media communities?
You’re busy. When you have a lot on your plate, one of the easiest marketing tasks to let slip away from you is your social media marketing. In order to be effective in social media, you need to be engaging, consistent, and valuable. That’s not easy when you feel like your social media marketing is more of a burden than a business builder.
Take a step back and reevaluate where your social media marketing stands. When was the last time you asked your community a question? More importantly, when was the last time you heard back from your community about something you posted?
Reengage your social media communities with something valuable. As your followers start their years back up – whether in a personal or professional way – your business will be right there with them.
In order for your business to continue moving forward, you must keep the momentum going in your marketing. Review the content you use in your marketing and find places where you can test and/or improve.
What have you found to be the place with the biggest room for improvement in this new season?