Lanyards don’t get the attention they rightly deserve. Most of the time when an event comes along, wristbands and pin badges lead the way; maybe because they’re less visible or overbearing than a lanyard.
However, lanyards have got so much going for them, besides identifying one person from the next. They can be used as promotional tools for example, with the user unaware that they’re promoting your brand wherever they go. They’re extremely versatile in their application too, meaning you can print text, images, or bar codes onto them, should you please. They’re also handy for the user; easily accessible and recognisable.
Drilling these categories down in more detail will hopefully convince you that lanyards truly are king of the identification and events world.
Lanyard materials are typically made from woven cotton, polyester and nylon webbing. They can also be made from cord. These are incredibly versatile materials, in terms of printing, because designs can be weaved into the fabric, making the branding more permanent than a screen print on plastic. It shouldn’t fade, nor blemish, from the sun or through wear and tear. This makes them ideal for all weather environments – particularly outdoors – at festivals, or any kind of other outdoor convention/event.
A range of vibrant colours can also be purchased or emblazoned onto the product, making them more distinguishable from a tiny badge or wristband.
Lanyards are practical too. Bar staff in particular will benefit from having a lanyard around their neck. When attached to a RFID (radio-frequency identification) badge they’ll be able to scan their credentials into the till and resume pouring pints in double-quick time. If the lanyard is causing an irritation around their neck, it can be wrapped around a wrist and used in the same fashion.
Security teams will have a better time checking who really does hold the right credentials for access too, as the natural hanging position of a lanyard is easily scanned by eye, from a standing height.
Perhaps best of all, lanyards make for great promotional tools. Whether you want to give them away as part of a competition, or handing them out with practical information/accreditation attached, there’s a chance the wearer will keep the item as a keepsake long after the event has gone.
Many people will use their lanyards as an alternative for their own work ID for example, or attach a set of keys to them. Again, their versatility knows no bounds compared to their temporary-use brethren: the fixed badge and the wristband.
As previously mentioned, a well-designed, eye-catching lanyard will be able to be instantly recognisable to others. That includes staff, security and other corporate guests, exhibitionists or volunteers.
For those whom have yet to see your badge, it’s a great way to identify your company, or accreditation from a first glance. You can strike up conversations with other members of an organisation, not of your own, by recognising the corporate lanyard.
Weighing up all the pros of lanyards, hopefully you’re now convinced that they offer a greater sense of permanence, identification and are an excellent branding tool – far superior than the rest of the competition.