A way you can be sure to stay around for a long time in business is to establish a community around you and your brand.
A great example of this is “Apple”, I regularly see people driving around town with apple stickers on their cars and I live in Colombia, South America.
Why? Apple obviously doesn’t make cars or car parts but people who buy apple love them because of they’ve established trust product and they are “cooler” than everyone else. Personality.
Here are 4 reasons you must indentify your company’s personality:
Branding is important because that is what keeps you relevant in the market but there is no great branding with out knowing your companies personality.
What will set you apart from your competitors is company branding with personality similar to what Apple did against Pc’s.
They make feel more cool for buying their far more expensive computers and mp3 players.
If you identify your brand’s personality people will actually begin to expect and look for different things in your marketing.
So consider your customer base and your product when creating your personality and incorporate that into all your branding efforts.
2. Social Media Presence
It’s well known that some of the most valuable and effective marketing happens on social networks.
It’s another great way for you to keep your customers engaged and loyal.
The way to grow this community properly and consistently is to put out good shareable content that shows your personality.
I’m sure you have different products or companies that you like on Face book that consciously or sub-consciously has made you more attracted to them via social media.
Social media gives you the opportunity to show off your personality and make people love you.
BUT! Your social media presence will bomb with out any personality or if you personality is inconsistent you will often get Unliked.
So by identifying your personality you can really leverage the power of social media.
3. Lifetime Customers
I touched on this a bit in the beginning of this post in relation to Apple and the stickers on cars.
If you develop your company’s personality enough you can be sure to be around for a very long time.
Companies like Apple, Volkswagen, and Suburu are companies who benefit from this in a major way.
Just like Apple people who buy Subaru cars are generally lifetime customers those are the only cars they buy because their customers like to associate themselves with that brand.
So figure out your demographic and do your best to be genuine and appeal to your audience.
The benefits of having a loyal following are obvious; it is a matter of the time and creativity you put into your brand.
Almost as important as the product itself will be your personality so take your time with this so that you can reap the benefits of having a loyal following for many years to come.
By having your personality shine through in your marketing you can expand your reach to customers who may not initially be interested in your product/company.
A great example of this is “Dos Equis” beer people who don’t even drink beer love this company for their personality.
Their commercials are absolutely hilarious and very consistent with the personality of “The most interesting man in the world”.
As a result they have expanded their customer base in a major way is and is a major competitor in the US.
As a new company they have made a major splash by using this personality.
What I recommend doing is doing a case study on the most successful companies or brands in your market.
See their marketing and social media practices then see what it is that you can do to make it better with your personality.
One thing that can protect you from your competition is your uniqueness, find a personality and stick to it.
No matter how hard they try they can never be you so taking the time with your staff and identifying/developing your personality should be a top priority.
I’d like to hear your feedback, what success or failures have you had with identifying your company’s personality?