Google And Facebook
From the time everyone on the internet realized that Facebook was getting more traffic than search engines like Google, they all were confused as to what online marketing technique would be more successful. Should they opt for search engine optimization techniques or should they concentrate on social media marketing?
There emerged fervent believers in either camp. There started off opinionated blog posts where some people were hollering themselves hoarse about the effectiveness and continuing faith in Google while others predicted the end of the predominance of search engine results with the advent of social media sites like Facebook.
Traffic To Both Sites
The point of contention emerged as both of the websites were giants that commanded a lot of internet traffic. Today, however, both have established a place for themselves in the online media world. So people are using both the sites in tandem to cash in on the online marketing opportunities that both represent.
Facebook is one of the largest social media sites where people can communicate with friends and family members effectively. Google on the other hand, is a search engine that commands most of the online information. People can use it to find information on anything to everything on the planet and even on extra terrestrial information as long as someone has put it there.
Marketing On Facebook
Then it is time to compare both the sites from a marketing standpoint. Facebook might be having more online traffic than Google as more and more people are logging in to chat with their friends and colleagues as well as family members. They are spending considerable time on this site in order to write messages, post photos, write status updates and so forth.
Buying products and services are not exactly what they are looking for when they log onto Facebook. However, they do not mind seeing the latest deigns that their favorite online stores has posted on the respective Facebook accounts. Many events and their details are also found on Facebook.
Marketing On Google
When one comes onto Google, they find a lot of users who are coming in to seek information on different products, services, events and other miscellaneous topics. Thus, in case of marketing, one will find more response from the traffic in Google than in social media sites like Facebook. However, marketing has different aspects like brand awareness, exposure and active sales. For every cycle of online marketing, every site has different functionality.
How Businesses Need To Use Both Sites
That does not mean that businesses will find no use of social media sites and simply need to use search engine optimization techniques for search engine sites. There are better online marketing approaches by which one can make use of both sites and put them to effective marketing use. Both the sites are changing and their policies and content are changed from time to time.
The challenge here is to stay on top of the changes and adapt one’s marketing strategies as per the changes that are evolved and brought about. One needs to keep in mind that social media sites have their own unique search function. One can thus, fine tune their marketing tools on such sites in order to ensure that they capture the maximum attention on such sites.
Google and all the lessons that it has taught us in optimizing content for search results will work for social media sites as well. However, the content that needs to be published on social media site needs to be slightly different from what is displayed on search engine sites like Google.
Social Media SEO
Today social media SEO has come into play. It is being used to dominate the search engine results. For instance, social media sites are showing up on the first page of the search results on search engines like Google. There are also other social media sites like LinkedIn profiles, photos on Flickr and other social media sites that are dominating the search engine results in different categories.
Businesses can cash in on all such sites and get their products or services to show up in different categories through such social media sites. That is how one can cash in on the lucrative social media sites and make the best of both worlds.