Are you yet to be sold on social media? Are you fighting the trend toward using Facebook and Twitter to grow your business or expand your reach?
You are ignoring a valuable internet marketing tool, so valuable, that it might be holding your business growth back.
You could be leaving leads on the table, you could be damaging your brand and you might be stunting your business growth, by being ignorant of the immense power present in social media.
Social media sites are the ultimate brand builder because you can build trust quickly. Really quickly. Of course, you can’t force things, and some people might be a little more skeptical, and require a bit more time to trust you, but some people meet you, and trust you, fast.
Why? You get to be you on social sites. Re-read that line. Think it through. You can be fully transparent, or your brand can maintain full transparency, on social media sites like Facebook.
You have all the real estate in the world, tons of space to share your values, your struggles, your victories, your interests, your hobbies.
Sharing all this information helps individuals make an emotional bond, with you, or your business, and this bond accelerates the trust-building process.
Social media sites provide you with the vehicle to maintain full transparency but you must decide to open up. Many inexperienced entrepreneurs take to social sites and do the exact opposite of building trust. This crowd destroys any shred of trust, and credibility, that they automatically receive by being on social sites.
How? By showing their opportunity down people’s throats, by never discussing themselves, and their life outside of business. By never sharing their struggles and successes, their failures and their victories. This crowd closes down, instead of opening up, and closing down, and hiding, remains a chief brand killer in the social media world.
How can people trust you if they can’t see you? How can individuals form bonds with a social media ghost? You need to be real, to be personal, to grow your brand, whether your brand is you, or a business you run.
Some social media coaches warn against sharing too much information. Having studied social networks for a while, this is the least of most people’s worries. Go more in the direction of sharing too much information, because at least you appear to be human, or real, instead of going in the other direction of sharing little or no personal information.
Your brand is far more likely to crash and burn on social sites if you share too little, because with this strategy, you appear to be a bot, or inhuman, or some shill, and this quality is absolutely repelling to most. Sharing your real experience might make people who lack compassion, to feel uncomfortable. Or maybe someone who dislikes themselves will criticize you, for sharing too much.
Be real. Share of your story. This sharing makes your brand real, or believable, and as more like-minded people resonate with your story your brand will grow by leaps and bounds.
Do not fear appearing as if you failed, do not fear sharing your struggles. Gold mines lie within these experiences, for the people who crave your product, who need your service, are going through these struggles or have experienced these hardships at one time or another. Share information freely, connect, and grow your brand quickly as you gain the trust of your target market.
Share of your story freely and use the ultimate brand building tool in social media.